Als organisaties de dynamiek op de werkvloer centraal stellen, zullen ze ontdekken dat lastige kwesties meestal slechts een ‘muurtje’ zijn waar ze gemakkelijk overheen kunnen stappen..
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Seize the competitive edge and increase innovation—while doing right by people—with a strong culture of diversity, equity, inclusion, and belonging Studies prove that companies with more diversity in their ranks are more innovative, expand their markets, and perform better financially… Meer
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real-world scenarios with… Meer
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers… Meer
"Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources."… Meer
Acquire the key mathematical skills you need to master and succeed in economics Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom and Carvajal is a global best-selling text that provides an extensive introduction to all the mathematical tools your students need to… Meer
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Meer
The world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Meer
This accessible text, aimed specifically at those studying and working in public management, offers readers a comprehensive understanding of ICTs and their implications for public management. Meer
An introduction to the whole field of public management and administration, covering competing approaches to the study of public sector management, different forms of service delivery and all of the major topics including strategic management, leadership and performance management. Meer
Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. Meer
Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy. Meer
Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches. Meer
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. Meer
This timely handbook represents the latest thinking in the field of technology and innovation management, with an up–to–date overview of the key developments in the field. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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