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Contemporary Strategic Marketing

gebondenEngels9780333981184 3-10-2002

In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. Meer

112,39

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Food Sustainability and the Media

PaperbackEngels9780323912273 26-4-2024

**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. Meer

158,20

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Paul Stobart

Brand Power

gebondenEngels9780333570135 28-7-1994

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Meer

127,88

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B.H. Elvy

How to Appreciate Your Customers

gebondenEngels9780333598924 20-6-1995

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. Meer

127,88

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Radios Niche Marketing Revolution FutureSell

PaperbackEngels9780240802022 30-6-1997

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Meer

81,35

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Ed Shane

Selling Electronic Media

PaperbackEngels9780240803272 17-2-1999

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. Meer

110,96

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Principles of Marketing: Horizon Edition

PaperbackEngels9780273779827 10-12-2012

17,74

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,95

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Michael Bland

Communicating out of a Crisis

gebondenEngels9780333720974 18-6-1998

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer

127,88

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Tom Blackett

Trademarks

gebondenEngels9780333725887 19-2-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

64,43

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Consumer Behaviour in Asia

gebondenEngels9780333736258 5-11-1998

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. Meer

64,43

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New Developments and Approaches in Consumer Behaviour Research

gebondenEngels9780333739075 3-9-1998

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. Meer

184,28

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X. Shen

The Chinese Road to High Technology

gebondenEngels9780333746271 12-4-1999

This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Meer

184,28

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J. Floch

Semiotics, Marketing and Communication

gebondenEngels9780333760147 16-10-2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer

184,28

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Co-Branding

gebondenEngels9780333760895 24-9-1999

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. Meer

64,43

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Destination Brands

PaperbackEngels9780080969305 9-3-2011

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer

70,07

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Advances in Food Traceability Techniques and Technologies

GebondenEngels9780081003107 22-6-2016

Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. Meer

259,-

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The Globalisation of Chinese Business Firms

gebondenEngels9780333716298 24-11-1999

Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies. Meer

184,28

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,24

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Mogens Holten Larsen

The Expressive Organization

GebondenEngels9780198297789 17-8-2000

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Meer

82,78

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