Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
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Advertising and Promotion
George Belch
€ 89,82
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
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Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
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Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Morgen in huis
Click your Brain
Ria van Tol
€ 23,95
44,95
-47%
Morgen in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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Sales vanuit je Hart
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Salestech
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Pricing power
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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Zaterdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
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Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 147 van 11.871 resultaten
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Paperback EN30-04-20099780415551953
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services… Meer
€ 77,41
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-08-20129780415624770
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-08-20149780415632850
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN17-06-20139780415638104
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations… Meer
€ 82,89
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN14-11-19969780415146074
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client. Meer
€ 308,13
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-12-19969780415148221
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century… Meer
€ 100,44
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN24-09-19989780415184144
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research… Meer
€ 72,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN14-12-20009780415238632
In this collection of his latest essays, John H. Dunning - renowned authority in international business - elaborates his theories on the current situation of foreign direct investment and multinational enterprises… Meer
€ 315,69
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN05-09-20029780415256018
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business… Meer
€ 91,66
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-10-20039780415281737
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-07-20079780415350778
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services… Meer
€ 258,73
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN07-12-20069780415382441
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an… Meer
€ 91,66
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN08-10-20099780415427227
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-11-20099780415436021
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering… Meer
€ 308,13
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Gebonden EN08-07-20089780415458160
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by… Meer
€ 308,13
Levertijd ± 11 werkdagen
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Gebonden EN21-04-20119780415480437
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand… Meer
€ 308,13
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Gebonden EN06-09-20129780415523172
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well… Meer
€ 258,73
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-11-20149780415530019
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field… Meer
€ 381,26
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN15-05-20129780415541671
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued… Meer
€ 21,46
Levertijd ± 11 werkdagen
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Gebonden EN22-05-20179780415549837
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty… Meer
€ 308,13
Levertijd ± 11 werkdagen
Gratis verzonden

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