Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN30-09-20219780367514877
As wealth inequality skyrockets and trade union power declines, the living wage movement has become ever more urgent for public policymakers, academics, and – most importantly – those workers whose wages hover close to the breadline… Meer
€ 62,18
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN06-05-20229780367523787
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary… Meer
€ 37,41
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-04-20229780367569884
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally… Meer
€ 274,91
Levertijd ± 11 werkdagen
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Paperback EN09-01-20239780367628550
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied… Meer
€ 31,58
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Gebonden EN08-12-20209780367674717
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship… Meer
€ 379,83
Levertijd ± 8 werkdagen
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Gebonden EN28-09-20219780367762148
Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities… Meer
€ 274,91
Levertijd ± 11 werkdagen
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Gebonden EN12-10-20229780367771775
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field… Meer
€ 343,41
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Paperback EN17-12-20199780367892463
Supply Chain Management (SCM) is a wide field in which several specialties are included. In general, operations and production management players use SCM to organize the problems and analyze the solution approaches… Meer
€ 86,95
Levertijd ± 8 werkdagen
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Gebonden EN08-07-20219780367896287
Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making… Meer
€ 251,60
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Paperback EN20-04-20009780415216708
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought… Meer
€ 92,78
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Gebonden EN13-02-20039780415270441
In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising… Meer
€ 251,60
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Gebonden EN17-05-20069780415279970
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze… Meer
€ 251,60
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Gebonden EN28-09-20099780566088681
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without… Meer
€ 152,52
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Gebonden EN24-02-20119780566092114
Every banking crisis, whatever its particular circumstances, has two features in common with every previous one. Each has been preceded by a period of excessive monetary ease, and by ill thought out regulatory changes… Meer
€ 251,60
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Paperback EN16-03-20039780658020995
geen beschrijving beschikbaar
€ 34,50
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Paperback EN29-10-20199780815370079
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
€ 56,35
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Gebonden EN25-06-20199780815396352
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic… Meer
€ 251,60
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Gebonden EN30-11-20229781032344102
This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions. Jean-Pierre Imbrogiano introduces and empirically investigates the concept of sustainability performance in businesses, which… Meer
€ 213,71
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Gebonden EN29-09-20239781032360898
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries… Meer
€ 251,60
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Paperback EN21-11-20229781032361055
New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation… Meer
€ 60,72
Levertijd ± 11 werkdagen
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