Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
16,50

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TOP 5 Reclame en verkoop

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20129780415889117 24-8-2012
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies.  Meer
€ 205,94
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20139780415817950 21-3-2013
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.  Meer
€ 198,92
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415465762 12-5-2010
This book offers a rethinking of the burgeoning research on not-for-profit organizations and socially responsible economics. Adopting a comparative approach, the chapters explore and reinterpret the impact of social enterprises on the provision of general-interest services, work integration, microfinance, and fair trade, and show how these enterprises form the hub of an emerging economy of social responsibility.  Meer
€ 205,94
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20059780387243085 18-3-2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.  Meer
€ 276,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels19979780415173568 11-12-1997
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.  Meer
€ 84,43
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20209780367730192 18-12-2020
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry.  Meer
€ 58,14
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20059780415349949 5-5-2005
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.  Meer
€ 220,58
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
€ 249,86
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20129780415507202 30-4-2012
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands.  Meer
€ 205,94
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20089780415448925 20-11-2008
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies.  Meer
€ 208,17
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20069780415339452 15-5-2006
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.  Meer
€ 53,68
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20049780415339551 4-11-2004
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models.  Meer
€ 41,97
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebonden Engels20089780387764498 20-8-2008
Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20129780415542814 23-2-2012
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
€ 75,28
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20089780415448932 20-11-2008
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies.  Meer
€ 77,11
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415777049 19-4-2010
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.  Meer
€ 208,17
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415652001 2-11-2012
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.  Meer
€ 62,42
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415587877 30-4-2012
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans.  Meer
€ 62,42
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20069780415370974 21-12-2006
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches.  Meer
€ 108,14
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20069780789033406 4-8-2006
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management.  Meer
€ 72,72
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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