Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN16-12-20059780071462075
The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell… Meer
€ 37,41
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-02-20109780071637992
Align your selling methods with their buying habits for a win-win relationship! “The digital age has dramatically changed the selling profession.John Holland and Tim Young will bring you up to date on their newrules for a customer-centric approach.”… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-11-20139780071816625
WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOL Ditch your tired old slides, drop those boring bullet points--and start reimagining your presentations forabsolutely stunning results! Killer Presentations with Your iPad shows you how to open the ears, eyes--andminds--of your audience… Meer
€ 30,13
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-08-20169780081014868
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
€ 295,–
Levertijd ± 9 werkdagen
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Paperback EN04-08-20119780131391741
Focusing on back-of-house management, Professional Kitchen Management addresses topics such as supervision, menu planning, development and use of standard recipes, purchasing, and cost control. Students will learn how to evaluate menus, manage inventory, train personnel and deliver food services on… Meer
€ 197,33
Levertijd ± 9 werkdagen
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Gebonden EN08-12-19949780195085969
This book is a major examination of the way Victorian advertisements reflected and shaped social values and ideals. Stylishly written and featuring about 75 illustrations as pictorial evidence, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture… Meer
€ 234,13
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Gebonden EN17-10-20029780195158694
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable… Meer
€ 38,87
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Paperback EN31-05-20019780198782537
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the… Meer
€ 124,83
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Gebonden EN22-03-20189780198816225
The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public… Meer
€ 143,79
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Gebonden EN04-06-20209780198822028
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for… Meer
€ 127,76
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Gebonden EN19-03-20099780199214815
Firms in the clothing industry engage in global sourcing and operate in global markets. This book analyses the way British, American and German firms in the clothing industry (manufacturing and retail) co-ordinate and govern their global production networks/value chains. Meer
€ 204,99
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Gebonden EN10-07-20089780199228010
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders… Meer
€ 35,95
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Gebonden EN19-01-20119780230105300
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN13-10-20109780230237537
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace… Meer
€ 61,99
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Gebonden EN29-08-20149780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in… Meer
€ 122,99
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Paperback EN01-10-20089780230321724
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a… Meer
€ 122,99
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Gebonden EN20-11-20089780230573437
Advances in IT have transformed the way organizations interact with each other. To enable organizations to respond to this change, new management paradigms have evolved. This text looks at the value of knowledge management in supply chain management and how supply chain partners can use IT to… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN07-11-20079780230600195
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Paperback EN29-11-20119780273720485
This well-established text provides an authoritative and comprehensive overview of the practice and supporting systems relating to the storage and supply of materials, from elementary principles and simplest methods to the most advanced automated operations… Meer
€ 111,34
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Gebonden EN18-11-20209780367549213
Social entrepreneurship and impact investing contribute to a more inclusive capitalism and bring innovative solutions to global challenges, such as fighting poverty and protecting planet earth. This book offers practical advice on how to best integrate entrepreneurship and capital for impact and… Meer
€ 76,75
Levertijd ± 11 werkdagen
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