Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Zaterdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Morgen in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Zaterdag in huis
Advertising and Promotion
George Belch
€ 89,82
Zaterdag in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Zaterdag in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Zaterdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Zaterdag in huis
Click your Brain
Ria van Tol
€ 23,95
44,95
-47%
Zaterdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Zaterdag in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Zaterdag in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Zaterdag in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Zaterdag in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Zaterdag in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Zaterdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Zaterdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 15 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 473 van 11.875 resultaten
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Paperback EN31-10-20169781138228085
Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution… Meer
€ 82,89
Levertijd ± 11 werkdagen
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Gebonden EN31-08-20179781138237049
Today, some suppliers have grown increasingly powerful and in certain cases, earn revenues that rival or even exceed that of their automaker clients. In the pre-globalisation period, automakers wielded absolute power over their significantly smaller suppliers… Meer
€ 252,54
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Gebonden EN29-08-20179781138281691
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services… Meer
€ 252,54
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Paperback EN12-01-20189781138302426
Global Perspectives of Employee Assistance Programs is the first book of its kind to empirically address the Employee Assistance Program (EAP) concept and model in a diverse, global context. This book features a variety of studies which deal with the design, delivery, cultural adaptability… Meer
€ 77,04
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Paperback EN16-06-20179781138304208
Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the big challenges facing the world; challenges such as tensions between respect for the natural environment, social justice, and economic development; the long view versus short-term… Meer
€ 82,89
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Gebonden EN01-08-20139781137278517
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect… Meer
€ 43,69
Levertijd ± 9 werkdagen
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Gebonden EN11-01-20139781137281883
This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective… Meer
€ 122,99
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Paperback EN23-08-20189781138612204
Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund… Meer
€ 87,28
Levertijd ± 8 werkdagen
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Gebonden EN16-12-20139781137332257
Offers deal-makers techniques to access mutually beneficial solutions that cannot make their way to the bargaining table without a cooperative strategy that enables the parties to together with mutual benefit and success. Meer
€ 61,99
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Gebonden EN26-10-20159781137342140
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . Meer
€ 135,19
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Gebonden EN17-12-20149781137444295
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer
€ 61,99
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Gebonden EN04-11-20149781137467225
Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretation of the thought of John Maynard Keynes, Padua introduces the innovative concepts of Economy of Trust and Nominal Economy within the context of the… Meer
€ 61,99
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Gebonden EN10-11-20169781137496553
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices… Meer
€ 61,99
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Gebonden EN12-05-20169781137537638
Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there… Meer
€ 122,99
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Gebonden EN14-03-20169781137582003
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?… Meer
€ 55,89
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Gebonden EN28-07-20149781138026469
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results… Meer
€ 308,13
Levertijd ± 8 werkdagen
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Paperback EN13-04-20179781138066878
Money has always represented power. For Aristotle, this power was inseparable from the exercise of justice within a community. This is why issuance of money was the prerogative of the lawful authority (government)… Meer
€ 72,65
Levertijd ± 11 werkdagen
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Paperback EN12-07-20189781138094567
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media… Meer
€ 87,28
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Paperback EN24-05-20179781138117181
This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in… Meer
€ 75,57
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Paperback EN14-03-20179781138066700
The extractive sector is a particular area of expertise for Canada and more than half of Canada’s mining assets abroad are located in Latin America, specifically in Brazil, Peru, Chile, and Colombia. The Canada-Colombia accord was the first free-trade agreement in the world to include annual Human… Meer
€ 75,57
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