Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 235 van 15.208 resultaten
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Paperback EN13-12-20119781412987240
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
€ 195,89
Levertijd ± 16 werkdagen
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onbekend EN29-09-20239781423249337
geen beschrijving beschikbaar
€ 12,50
Levertijd ± 11 werkdagen
Paperback EN16-12-19979780070527263
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War… Meer
€ 30,25
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Gebonden EN16-07-20109780071713009
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable… Meer
€ 56,58
Levertijd ± 11 werkdagen
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Gebonden EN16-09-20119780071770811
Spread your message instantly and easily—even on a shoestring budget “In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”… Meer
€ 52,20
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Gebonden EN16-12-20149780071835558
“Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.”… Meer
€ 59,51
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Gebonden EN30-03-20069780080450407
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact… Meer
€ 252,65
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Gebonden EN13-12-20219780190090883
Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore topics such as corporate… Meer
€ 150,97
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Paperback EN06-10-20169780190606855
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding… Meer
€ 49,27
Levertijd ± 11 werkdagen
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Gebonden EN13-02-19929780198256946
The John Lewis Partnership has always placed its trust in an explicit set of business principles, emphasizing employee share-ownership, employee motivation, and profit-sharing. This study examines the success of these principles and the lessons to be learned from them for successful retailing… Meer
€ 59,51
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Gebonden EN07-11-20089780230221086
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts… Meer
€ 244,99
Levertijd ± 9 werkdagen
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Gebonden EN08-04-20099780230223769
Exploring three rich cases across three countries, this book shows how government organizations need their clients to contribute time and effort to co-producing public services, and how organizations can better elicit this work from them, by providing good client service and appealing to their… Meer
€ 135,19
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Paperback EN16-09-20129780230239647
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN18-11-20099780230239777
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in… Meer
€ 86,39
Levertijd ± 9 werkdagen
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Gebonden EN19-07-20119780230293373
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN21-08-20129780230303683
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Paperback EN11-12-20089780230321755
This book offers a fresh look at sustainable consumption, exploring how grassroots community action can spread ideas in society. It presents a 'New Economics' approach based on alternative measures of wealth and value, examining how these are put into practice through local organic food systems… Meer
€ 122,99
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Gebonden EN14-05-20129780230339422
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers. It analyzes the workings of real-time diplomacy and the opportunities for media-centered diplomacy programs that bypass governments and directly… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN14-12-20109780230576674
To varying degrees, classic religions are associated with critique of materialistic values. Onto this opposition of the market and the temple other binaries have been grafted, so that 'North' and the 'West' are portrayed as secular and materialistic, 'South' and 'East' either as 'tigers' pursuing… Meer
€ 61,99
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Gebonden EN13-10-20099780230611740
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok… Meer
€ 122,99
Levertijd ± 9 werkdagen
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