Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Dinsdag in huis
5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,33
Verwacht 04-12-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Gebonden EN03-01-20209781789661019
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels. Meer
€ 105,02
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Gebonden EN03-11-20209781789662528
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing. Meer
€ 128,31
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Gebonden EN03-03-20229781789668469
Improve your pitches and overall tendering process with this practical guide to winning bids in professional services firms. Meer
€ 151,60
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Paperback EN30-09-20259781804091326
Uncover the behavioural science tactics behind the success of seventeen of the world's leading brands, so you too can learn from the winners and power-up your marketing. Meer
€ 25,35
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Gebonden EN15-06-20269781836955214
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday… Meer
€ 149,33
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Gebonden EN13-10-20259781836088073
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices… Meer
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Paperback EN01-09-20259781836088417
Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish. Meer
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Paperback EN03-06-20259781836626015
Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to mis understanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots… Meer
€ 36,83
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Gebonden EN01-12-20259781836626251
Why We Love to Tour: Gazing from the Serious Leisure Perspective offers a fresh and nuanced exploration of tourism, distinct from traditional industry-focused narratives. Stebbins delves into tourism as a rich tapestry of leisure activities that provide personal satisfaction and self-fulfilment… Meer
€ 68,18
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Paperback EN07-05-20269781917391870
The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind… Meer
€ 15,32
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Paperback EN30-04-20259781917433105
Fully revised and updated with brand new material and cases on issues surrounding sustainability and AI in the context of customer services, plus a brand new chapter on 'Customer service and sustainability'… Meer
€ 59,21
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Paperback EN22-01-20269781917490184
What’s the secret sauce of unforgettable service? It’s that one “little” thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you into his world of incredible customer experiences, ideas and techniques… Meer
€ 25,35
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Gebonden EN05-10-20269781917837781
It's Never Only Business! is a punchy, to–the–point, practical book that teaches you how to develop your communication skills in ways that improve both your personal and professional life. Written by Lizzie Butler, a highly experienced Communication and Sales Trainer, It’s Never Only Business!… Meer
€ 22,48
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Paperback EN05-10-20269781917837798
It's Never Only Business! is a punchy, to–the–point, practical book that teaches you how to develop your communication skills in ways that improve both your personal and professional life. Written by Lizzie Butler, a highly experienced Communication and Sales Trainer, It’s Never Only Business!… Meer
€ 13,88
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Gebonden EN08-10-20269781917923989
'I hope this diary doesn’t offend anyone, but it almost certainly will. Apologies in advance' Shaun BythellAfter a four-year absence, the Sunday Times bestselling and original bookshop diarist is back… Meer
€ 36,83
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Paperback EN18-09-20269781918947038
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€ 23,92
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Paperback EN30-04-20249783031318382
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing… Meer
€ 292,39
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Paperback EN21-05-20249783031328961
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers… Meer
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Gebonden EN12-11-20249783031595349
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical… Meer
€ 292,39
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Paperback EN23-05-20249783031602597
The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions… Meer
€ 161,26
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