Marketing

Nieuw in Marketing

Martin van Kranenburg

€ 29,99

Dinsdag in huis

Alles over het succesvol vinden en binden van klanten

Jos Burgers

€ 150,–

Dinsdag in huis

Eric de Haan

€ 24,99

Dinsdag in huis

Eduard van Brakel

€ 20,–

Dinsdag in huis

Alle nieuwe boeken in Marketing

Aanbiedingen in Marketing

Klaas Kroezen

€ 27,50

32,50

-16%

Verwacht 14-11-2026

A. van Arnhem

€ 22,95

29,99

-24%

Dinsdag in huis

Steven Van Belleghem

€ 22,95

29,99

-24%

Dinsdag in huis

Charlotte Meindersma

€ 11,95

25,–

-53%

Dinsdag in huis

Alle aanbiedingen in Marketing

TOP 5 Marketing

Jeanne Bakker

Jouw brein liegt

€ 32,99

Dinsdag in huis

Martin van Kranenburg

Van SEO naar GEO

€ 27,50

Dinsdag in huis

Stephan van Slooten

De strategische noodzaak van de derde ring

€ 34,99

Dinsdag in huis

Klaas Kroezen

Sales, Oprecht & ontspannen

€ 32,50

Dinsdag in huis

Jos Burgers

Superfijne klanten

€ 22,50

Dinsdag in huis

De top 100 Marketing

Online magazine

Preview | Marc Fauconnier

Je merk wordt overal gezien en nergens onthouden

Recensie | Nicol Tadema

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Preview | Eduard van Brakel

Van fillercontent naar killercontent - Winnen in Google en AI

Preview | Klaas Kroezen

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Alles in Online magazine

Tips van de redactie

Marc Oosterhout

€ 37,50

Dinsdag in huis

Saskia Kerkhof

€ 32,50

Dinsdag in huis

Rik Riezebos

€ 32,50

Dinsdag in huis

Etienne Donicie

€ 29,95

Dinsdag in huis

Bekijk alle boeken in Marketing

Reserveer nu

Cor Hospes

€ 24,95

Verwacht 28-01-2027

Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

Verwacht 24-11-2026

Wopke Hoekstra

€ 40,49

Verwacht 04-12-2026

Alles te reserveren in Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 295 van 14.781 resultaten

D. Cook

Lived Experiences of Public Consumption

Gebonden EN27-02-20089780230517042

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Frances Brassington Stephen Pettitt

Principles of Marketing

Paperback EN03-08-20069780273695592

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’… Meer

€ 110,36

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Chris Fill Graham Hughes Scott De Francesco

Advertising

Paperback EN01-10-20129780273760894

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today… Meer

€ 98,85

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

B.H. Elvy

How to Appreciate Your Customers

Gebonden EN20-06-19959780333598924

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers… Meer

€ 122,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

F. O'Connell P. Freathy

European Airport Retailing: Growth Strategies for the New Millennium

Gebonden EN13-07-19989780333690840

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities… Meer

€ 122,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

J. Walton M. Beck-Burridge

Sports Sponsorship and Brand Development

Gebonden EN07-11-20019780333925409

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Ross Brennan Paul Baines Paul Garneau

Contemporary Strategic Marketing

Gebonden EN03-10-20029780333981184

In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates… Meer

€ 135,19

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Kryss Shane

Creating an LGBT+ Inclusive Workplace

Gebonden EN11-05-20219780367699291

Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Gashaw Abeza Mark Harrison Norm O’Reilly

Sport Sponsorship Insights

Paperback EN31-05-20239780367723958

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from… Meer

€ 33,17

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Alan Sitkin

International Business

Gebonden EN18-11-20219780367746803

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Paul Sergius Koku

Marketing Higher Education

Paperback EN15-07-20229780367749194

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together… Meer

€ 81,46

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Roland Geyer

The Business of Less

Gebonden EN07-09-20219780367755836

The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Francesca De Falco Judith S. Weis Mariacristina Cocca

Polluting Textiles

Paperback EN19-05-20229780367760755

This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on… Meer

€ 62,44

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Demetris Vrontis Evangelos Tsoukatos Rogdia Gabriele Santoroe.a.

Business Model Innovation

Paperback EN09-01-20239780367766535

There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization… Meer

€ 65,36

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Nnamdi Oguji Ogechi Adeola Richard Owusue.a.

Business-to-Business Marketing

Paperback EN09-01-20239780367770884

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context… Meer

€ 53,66

In winkelwagen

Levertijd ± 8 werkdagen

Gratis verzonden

Simon P. Sigué

Contemporary Issues and Prospects in Business Development in Africa

Paperback EN01-04-20219780367777012

Celebrating the 20th anniversary of the Journal of African Business , this book delves into contemporary issues in business and business knowledge development in Africa. This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers… Meer

€ 69,75

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Kathy Hamilton Maria Piacentini Susan Dunnett

Consumer Vulnerability

Paperback EN12-12-20199780367868024

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice… Meer

€ 69,75

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Franck Cochoy

On The Origins of Self-Service

Paperback EN12-12-20199780367872601

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the… Meer

€ 69,75

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Arve Peder Øverland

Always On

Paperback EN12-12-20199780367880439

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and… Meer

€ 69,75

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Catherine Dolan Karin Eli Stanley Ulijaszeke.a.

Digital Food Activism

Paperback EN12-12-20199780367888817

Digital Food Activism is a new edited volume that investigates how digital media technologies are transforming food activism and consumers' engagements with food, eating, and food systems. Bringing together critical food studies, economic anthropology, digital sociology, and science and technology… Meer

€ 72,68

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Uw winkelwagen

Marketing

Memory Brands

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Tips van de redactie

Reserveer nu

GEO - Zichtbaar zijn in de antwoorden van AI

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Onderwerp

Uitgever

Aanbevolen

Producten

Taal

Serie

Ministerie

Juridica

Trefwoorden

Prijs

Rubrieken

Producten

Auteurs

Trefwoorden

Artikelen

Kies een sorteerwijze

Bekijk resultaten in...

Marketing

Memory Brands

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Tips van de redactie

Reserveer nu

GEO - Zichtbaar zijn in de antwoorden van AI

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Onderwerp

Uitgever

Aanbevolen

Producten

Taal

Serie

Ministerie

Juridica

Trefwoorden

Prijs

Rubrieken

Producten

Auteurs

Trefwoorden

Artikelen

Kies een sorteerwijze

Bekijk resultaten in...

Boek niet gevonden? Wij gaan voor u op zoek!

Recensiebeleid

AI-book

Wat is een AI-book?

Geef uw beoordeling