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Martin van Kranenburg

€ 29,99

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Jos Burgers

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Eric de Haan

€ 24,99

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Eduard van Brakel

€ 20,–

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Klaas Kroezen

€ 27,50

32,50

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A. van Arnhem

€ 22,95

29,99

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Steven Van Belleghem

€ 22,95

29,99

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Charlotte Meindersma

€ 11,95

25,–

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Jeanne Bakker

Jouw brein liegt

€ 32,99

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Martin van Kranenburg

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Stephan van Slooten

De strategische noodzaak van de derde ring

€ 34,99

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Klaas Kroezen

Sales, Oprecht & ontspannen

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Jos Burgers

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

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Van fillercontent naar killercontent - Winnen in Google en AI

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Van klant naar fan - Waarom een tevreden klant nog geen fan is

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Marc Oosterhout

€ 37,50

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Saskia Kerkhof

€ 32,50

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Rik Riezebos

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Etienne Donicie

€ 29,95

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Cor Hospes

€ 24,95

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Chantal Smink

€ 29,95

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Tom van Bommel

€ 22,50

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Wopke Hoekstra

€ 40,49

Verwacht 04-12-2026

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Stacy Zemon

The DJ Sales and Marketing Handbook

Paperback EN19-09-20059780240807829

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients… Meer

€ 46,34

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Tom Hutchison

Web Marketing for the Music Business

Paperback EN18-12-20129780240823706

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: *… Meer

€ 65,36

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Frances Brassington Stephen Pettitt

Essentials of Marketing

Paperback EN05-10-20129780273727644

Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing , 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing… Meer

€ 98,85

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Pat Hutchinson

How to sell with NLP

Paperback EN07-10-20109780273735427

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience… Meer

€ 25,45

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Havard Hansen Leon G. Schiffman Leslie L. Kanuk

Consumer Behaviour A European Outlook

Paperback EN14-10-20119780273736950

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus… Meer

€ 120,44

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John Egan

Relationship Marketing

Paperback EN07-04-20119780273737780

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'… Meer

€ 119,–

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Margaret Katz Phyllis A. Katz

The Feminist Dollar

Paperback EN01-01-19979780306455636

geen beschrijving beschikbaar

€ 60,99

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James M. Livingstone

International Marketing Management

Paperback EN01-05-19769780333192375

geen beschrijving beschikbaar

€ 33,93

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Merlin Stone

Marketing and Economics

Gebonden EN06-11-19809780333223482

geen beschrijving beschikbaar

€ 183,99

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A. Massey

Globalization and Marketization of Government Services

Gebonden EN30-04-19979780333654095

How far can government be reinvented? What is the impact of globalization on the delivery of government services around the world? This comparative book debates new managerial and policy paradigms, with a sophisticated analysis of the potential effects of the marketizing of government services… Meer

€ 122,99

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Nick Kochan

The World's Greatest Brands

Gebonden EN10-11-19969780333664193

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide?… Meer

€ 98,59

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D. Wring

The Politics of Marketing the Labour Party

Gebonden EN23-11-20049780333689523

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair… Meer

€ 61,99

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Ralph Meima Ulrich Steger

The Strategic Dimensions of Environmental Management

Gebonden EN24-02-19989780333699379

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer

€ 122,99

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E. Svensson J. Jedbratt M. Lindgren

Beyond Mobile

Gebonden EN06-03-20029780333985083

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities… Meer

€ 61,99

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Michelle Lowe Neil Wrigley

Reading Retail

Paperback EN01-03-20029780340706602

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field… Meer

€ 72,68

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Johanna Moisander Kirsi Eräranta Zeynep Arsel

Gendering Theory in Marketing and Consumer Research

Paperback EN18-10-20189780367077075

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and… Meer

€ 75,61

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Maryann McCabe Timothy de Waal Malefyt

Women, Consumption and Paradox

Paperback EN06-05-20209780367186128

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market… Meer

€ 74,14

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Eliyathamby A. Selvanathan Maneka Jayasinghe Saroja Selvanathan

Household Demand for Consumer Goods in Developing Countries

Gebonden EN04-11-20229780367190613

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics… Meer

€ 214,60

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Ian Malcolm Taplin

The Evolution of Luxury

Paperback EN25-09-20199780367351229

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being… Meer

€ 65,36

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Amit Basu Robert W. Blanning

Metagraphs and Their Applications

Gebonden EN04-12-20069780387372334

Metagraphs and their Applications is a presentation of metagraph theory and its applications that begins by defining a metagraph and its uses. They are more complex than a simple graph structure, but they allow for representation and analysis of more complex systems… Meer

€ 60,99

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Je merk wordt overal gezien en nergens onthouden

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Memory Brands

Nieuw in Marketing

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Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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