Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what?… Meer
INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” ( The New York Times ) that reveals—for the first time—exactly wat hap Meer
"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category… Meer
When a company's workers are literally dying on the job, and its business model relies on preying on local businesses and even their own companies, and its CEO is the richest person in the world while its workers make minimum wage with impossible quotas... wouldn't you want to resist?… Meer
The story of Shopify, one of Canada's largest publicly traded companies, is all about starting and growing businesses. In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lutke, who co-founded the… Meer
Too many furniture sales are lost on the shop floor ‒ not because of price or product, but because salespeople lack a clear, proven way to turn interest into orders. Selling Furniture reveals the Seven Habits of the most effective sellers, distilled from decades of real-world data and the practices… Meer
2025 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST – ENTREPRENEURSHIP/SMALL BUSINESS "A ground-breaking and definitive roadmap to finding success through the dynamic partnership of private equity and franchising."… Meer
Discusses how Industry 5.0 changes industries and communities while addressing global concerns including resource depletion, social injustice, and climate change. Covers corporate social responsibility as a foundation for a better future and the profound impact of blockchain, AI, and Lean Six Sigma… Meer
Explores how digital technologies transform tourism and hospitality businesses, how travelers engage in destinations, and how services are delivered. It considers digitalization for sustainable tourism and cultural heritage; digital leadership in the industry; impact on social media and tourism and… Meer
Bestselling author and expert in negotiation, Dr. Gary S. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. Meer
Bigger Results with Less Marketing You keep being told to do more marketingmore complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment… Meer
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and… Meer
Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money?… Meer
The Selective Estate Agent unveils the 3 marketing cornerstones that make up the Profit Pyramid™ – a tried and tested approach to attracting and converting high value homes. This practical handbook is packed with strategies and tips for implementing this approach in your agency to increase… Meer
How can ticketing deliver for your club? Stop guessing and start growing. Drive attendance, build loyalty and create scalable commercial results. Many football clubs struggle to turn ticketing into a consistent driver of revenue and growth… Meer
The remarkable story of Sekem, a sustainable community which thrives in the Egyptian desert. Explores their pioneering vision for the future in ecology, economics, culture and social change. Important and inspiring. Meer
LEADING IS AS SIMPLE AS ABC Knock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up… Meer
Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75% of the salt we consume each day is added by food manufacturers during preparation or processing?… Meer
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science'… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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