Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN14-05-20029780750652490
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry… Meer
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Paperback EN11-05-20049780750659680
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur… Meer
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Paperback EN20-11-20079780750663502
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor… Meer
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Paperback EN03-10-20059780750663618
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation… Meer
€ 93,16
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Gebonden EN26-08-20059780750663786
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage… Meer
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Paperback EN26-04-20069780750665230
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences… Meer
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Paperback EN10-03-20069780750666749
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements… Meer
€ 91,70
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Paperback EN11-07-20079780750668989
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the… Meer
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Paperback EN31-08-20009780750672597
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications… Meer
€ 80,–
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Paperback EN26-11-20039780750676861
This is a *different* book on change management. Using commonsense and practical advice tested in their work with hundreds of organizations, the authors walk the reader through clear guidelines and checklists to implement change that works… Meer
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Paperback EN30-03-20099780750678971
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts… Meer
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Paperback EN08-12-20069780750679794
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports… Meer
€ 101,94
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Paperback EN03-07-20079780750680653
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for… Meer
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Paperback EN15-11-20079780750682329
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions… Meer
€ 80,–
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Paperback EN30-01-20099780750685993
Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position… Meer
€ 82,92
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Paperback EN05-06-19989780750699372
The Hidden Intelligence explores what intuition is and is not, and why it is often hidden. Based on interviews with executives from Fortune 500 organizations to entrepreneurial startups, the book is full of insights the author has gathered over the years working with creative problem solving and… Meer
€ 50,73
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Gebonden EN28-10-20069780754644620
Christina Schwabenland's book is based on extensive research into stories told by people working in voluntary organizations in the UK and in India. With a view to social change, the author employs hermeneutic methods to explore how stories create and sustain meaning and how storytelling contributes… Meer
€ 258,83
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Gebonden EN02-04-20139780754649632
Twenty first century, flexible capitalism creates new demands for those who work to acknowledge that all aspects of their lives have come to be seen as performance related, and consequently of interest to those who employ them (or fire them)… Meer
€ 258,83
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Gebonden EN26-02-20199781771887144
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are… Meer
€ 170,72
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Paperback EN10-09-20189781783537365
Multi-actor partnerships are promoted as central to the achievement of sustainable development. However, these relationships are not always easy, and calls are being made for more guidance on how partners can work together effectively to deliver results and achieve meaningful change… Meer
€ 59,51
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