In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth… Meer
This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was… Meer
The latest addition to the bestselling Knock Your Socks Off Service series, this book provides you with the practical tools and cost-effective training required to meet their customers' needs. Today's customers are demanding service that is faster, better, and more personalized than ever before… Meer
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to… Meer
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups… Meer
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research , Second Edition, Thomas L. Greenbaum provides the latest information on… Meer
A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Over the last eight years, Jason Bacher and Brian Buirge of Good F*cking Design Advice (GFDA) have made a name for… Meer
Big data and algorithmic decision-making have been touted as game-changing developments in management research, but they have their limitations. Qualitative approaches should not be cast aside in the age of digitalisation, since they facilitate understanding of quantitative data and the questioning… Meer
This Element presents a framework for analyzing the complexities of contracting, how these vary across circumstances, the ways contract managers can address challenges, and the skills of contract managers. The framework is grounded on central concepts… Meer
The bulk of Management and Organization Studies deals with time as organization. Time is performed, organized, enacted, and as such is a locus of power. In this edited book, we stress the importance of organization as time. Time is an organizing force… Meer
Tennis is the second biggest sport for in-play turnover in the betting markets. It offers fantastic potential for educated, professional traders to achieve high levels of profits. Mastering Tennis Trading gives you the tools to take a calm, strategic approach to tennis trading – in contrast to the… Meer
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than… Meer
In the book, you will learn Sales and Communication methods that enable the growth of your business. The techniques empower you to generate new business through alignment with the right people, rather than performing marketing functions by rote… Meer
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