Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20199780367013493 7-5-2019
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.  Meer
€ 186,34
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20219780367514907 30-9-2021
Brings together expertise and cases from a variety of sectors and parts of the world to form an unprecedented and cohesive view of where, and how,...  Meer
€ 186,34
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20249780367631871 7-10-2024
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems.  Meer
€ 75,42
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20219780367719241 31-3-2021
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made.  Meer
€ 186,34
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20199780367374655 23-10-2019
Children in poor countries are subjected to exploitation characterized by low wages and long hours of work, as well as by unclean, unhygienic and unsafe working and living conditions, and, more importantly, by deprivation from education, all of which hampers their physical and mental development.  Meer
€ 58,01
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20219780367555337 30-11-2021
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.  Meer
€ 214,85
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20149780415814195 9-1-2014
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity.  Meer
€ 205,51
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20089780415433242 28-11-2008
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise.  Meer
€ 1.596,14
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
€ 249,33
Levertijd ongeveer 11 werkdagen | Gratis verzonden
€ 89,32
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20139780415783132 6-3-2013
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.  Meer
€ 75,12
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415542814 23-2-2012
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
€ 75,12
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20099780415489621 4-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.  Meer
€ 70,84
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415777049 19-4-2010
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.  Meer
€ 207,73
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20139780415860895 3-9-2013
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen.  Meer
€ 75,12
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20109780415999434 27-5-2010
Business takes place in an increasingly global environment, crossing political and cultural boundaries that challenge corporate values. The central focus of this successful and innovative text lies in how to make and explain 'best choice' judgments when confronting ethical dilemmas in international business situations.  Meer
€ 107,91
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415541671 15-5-2012
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.  Meer
€ 15,24
Levertijd ongeveer 11 werkdagen
Paperback Engels20139780415638104 17-6-2013
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.  Meer
€ 67,99
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415465762 12-5-2010
This book offers a rethinking of the burgeoning research on not-for-profit organizations and socially responsible economics. Adopting a comparative approach, the chapters explore and reinterpret the impact of social enterprises on the provision of general-interest services, work integration, microfinance, and fair trade, and show how these enterprises form the hub of an emerging economy of social responsibility.  Meer
€ 205,51
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20119780415677288 20-10-2011
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.  Meer
€ 96,51
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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