Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels19959780810816817 24-5-1995
A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated.  Meer
€ 245,86
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels19909780792390763 30-11-1990
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels19969780789060051 7-2-1996
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers.  Meer
€ 190,48
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20059780789023384 9-11-2005
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service.  Meer
€ 72,40
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20019780792379706 31-1-2001
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate?  Meer
€ 103,42
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20059780786420438 5-4-2005
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.  Meer
€ 61,56
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20229781032313443 11-11-2022
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way.  Meer
€ 171,70
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20249781032582320 11-12-2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.  Meer
€ 60,10
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Gebonden Engels20249781032582344 11-12-2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.  Meer
€ 220,79
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20269781032818832 28-5-2026
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.  Meer
€ 261,70
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20259781032487427 27-6-2025
This book provides insight into the evolution of the debate on the international criminal liability of corporations to facilitate discussion on the possibility of including corporations within the scope of international criminal law.  Meer
€ 73,74
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20229781032187334 17-3-2022
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.  Meer
€ 190,48
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20259781032743332 24-6-2025
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.  Meer
€ 79,81
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20259781032690537 27-6-2025
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.  Meer
€ 73,74
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20269781032812311 28-5-2026
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.  Meer
€ 67,68
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20259781032585123 25-12-2025
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field.  Meer
€ 81,32
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20259781032605388 1-12-2025
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.  Meer
€ 49,49
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20229781032201436 5-4-2022
Solar power has come of age. Not only has it become one of the key alternatives to fossil fuels, it can now be deployed in a way that makes a viable business with a financial profit.  Meer
€ 53,62
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20259781032614076 29-8-2025
This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain.  Meer
€ 85,87
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20249781032207070 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.  Meer
€ 222,29
Levertijd ongeveer 16 werkdagen | Gratis verzonden

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