Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN20-05-20099780754647638
Religion and spirituality have often been treated with a secular disdain by management theorists. Recently, the tide has begun to turn and there is a growing openness to cite spirituality in academic analysis and debate, and when considering issues of practical concern to those engaged in the actual… Meer
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Gebonden EN28-10-20089780754649076
A global transformation in food supply and consumption is placing our food security at risk. What changes need to be made to the ways we trade, process and purchase our food if everyone in the world is going to have enough wholesome food to eat?… Meer
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Gebonden EN26-04-20079780754649755
The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else… Meer
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Gebonden EN09-06-19979780789000392
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing… Meer
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Paperback EN06-04-20009780789002587
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications… Meer
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Paperback EN22-09-19979780789003362
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this… Meer
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Gebonden EN06-08-19989780789005915
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere… Meer
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Gebonden EN17-02-20009780789009678
Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business… Meer
€ 152,52
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Paperback EN17-07-20029780789014757
Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management… Meer
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Paperback EN09-11-20059780789023384
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service… Meer
€ 85,49
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Gebonden EN31-12-20009780792372721
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to… Meer
€ 120,99
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Gebonden EN31-08-19999780792384984
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently… Meer
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Gebonden EN30-11-19959780792395041
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably… Meer
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Gebonden EN16-05-20129780807142844
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Gebonden EN23-12-20229780815358732
Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona… Meer
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Paperback EN29-10-20199780815370079
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
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Paperback EN30-06-20219781032096124
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles… Meer
€ 39,80
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Paperback EN30-06-20219781032096278
There is a growing acknowledgement of the role played by finance theory and experts in the 2008 global banking crash, and their ongoing contributions to risks in the financial system. Some argue that finance theory is deeply ideological and the academy has been captured and corrupted by financial… Meer
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Gebonden EN06-02-20239781032370699
Winner of the 2024 Silver Nautilus Book Award in the Rising To The Moment category. Finalist for the 2025 Award for Responsible Research in Management, co-sponsored by the Academy of Management Fellows Group and the Community for Responsible Research in Business and Management… Meer
€ 213,71
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