Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 114 van 12.852 resultaten
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Rubriek: Reclame en verkoop

Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
€ 183,99
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Paperback EN19-07-19949780333608067
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business… Meer
€ 43,69
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Gebonden EN12-02-19959780333615454
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business… Meer
€ 122,99
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Gebonden EN29-04-19969780333644188
Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees… Meer
€ 183,99
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Gebonden EN16-01-19979780333657881
After the Second World War, the economics of the western capitalist countries were based on a production system called fordism, but in the mid 1970s this system began to break down, and it has been in crisis since… Meer
€ 122,99
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Paperback EN14-11-19979780333659090
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit… Meer
€ 61,99
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Paperback EN05-03-19979780333660638
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour… Meer
€ 70,53
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Gebonden EN02-07-19969780333662649
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded… Meer
€ 183,99
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Gebonden EN12-07-19989780333668276
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
€ 122,99
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Gebonden EN26-02-19979780333677339
Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer
€ 122,99
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Paperback EN23-11-20049780333689530
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair… Meer
€ 61,99
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Gebonden EN08-06-19989780333699430
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets… Meer
€ 183,99
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Gebonden EN09-06-19989780333713969
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. By presenting its case using a variety of analytical tools ranging from formal game theoretical systems to inductive models based on… Meer
€ 122,99
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Gebonden EN27-01-20059780387232683
The aim of this book is to provide a better understanding with as to how to coordinate and improve decisions about product life cycle, process and supply chain design to improve new product development… Meer
€ 120,99
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Paperback EN04-01-20059780387240992
For over a decade, there has been an increasing interest in the use of supply chain methods to improve performance across the entire business enterprise. Numerous industries have recognized the importance of efficient supply chain integration, and, as a result, supply chain management has become a… Meer
€ 132,99
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Gebonden EN29-09-20039780312293314
Performing Transversally expands on Bryan Reynolds' controversial transversal theory in exciting ways while offering groundbreaking analyses of Shakespeare's plays - Hamlet , Othello , Macbeth , Taming of the Shrew , Titus Andronicus , Henry V , The Tempest , and Coriolanus - and textual, filmic… Meer
€ 61,99
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Gebonden EN05-11-19989780333736258
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer… Meer
€ 61,99
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Gebonden EN03-09-19989780333739075
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and… Meer
€ 183,99
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Gebonden EN05-01-20009780333744116
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer
€ 122,99
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Gebonden EN12-04-19999780333746271
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Distinctively detailed first hand material is presented in two contrasting case studies in the field of public digital switching systems… Meer
€ 183,99
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