Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20269781032963822 20-7-2026
The role of firms, corporations, and businesses in shaping social outcomes has long been a key area of focus for economics and business scholars. With growing attention on addressing climate change, reducing social inequalities, and upholding human rights, there is an increasing interest in how…  Meer
€ 74,37
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Gebonden Engels20259781032967967 8-9-2025
Tapping into proven strategies, mechanisms and patterns that have been fine-tuned over 3.8 billion years, this book bridges the gap between the natural world and the business world and explores how to develop resilient organizations and businesses using lessons from nature.  Meer
€ 263,94
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Paperback Engels20259781032975986 1-5-2025
In recent years, the profound impact of Artificial Intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges…  Meer
€ 80,48
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269781032980812 27-8-2026
Dignity in the context of work organisations has been explored by a range of scholars globally, yet the potential of this interdisciplinary concept is overwhelmed by our commitment to outdated philosophies and the narrow paradigmatic concerns of academic subdisciplines…  Meer
€ 74,37
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Gebonden Engels20259781032985596 11-11-2025
This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organizational studies.  Meer
€ 263,94
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Gebonden Engels20259781032987293 10-11-2025
Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and insights on a range of case studies that represent real-world success and failure within different…  Meer
€ 263,94
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Gebonden Engels20259781032987392 31-12-2025
Organizations, Institutions, and Intellectual Norms: An Analytical Philosophy View of Institutional Change provides a new perspective on institutional theory by incorporating an analytical philosophy framework.  Meer
€ 263,94
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Paperback Engels20259781032994659 31-10-2025
Now in its fifth edition, the book is packed full of proven techniques and tools to guide projects to their goals and improve project management outcomes. This seminal book in project management looks at the wider issues of people, systems, and organization (PSO) in projects and that organizational…  Meer
€ 77,42
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781032994901 3-4-2025
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing…  Meer
€ 75,90
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Gebonden Engels20259781032765037 15-12-2025
This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth, and profits.  Meer
€ 224,19
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Gebonden Engels20259781032769974 18-3-2025
This is a book about payments, and how they are evolving, from centralised to decentralised, and the new opportunities that they present. It provides practical applications, offers insights into the key disciplines, and equips anyone in the payments industry with an understanding of the key issues…  Meer
€ 224,19
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Paperback Engels20259781032770864 26-12-2025
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of…  Meer
€ 74,37
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Paperback Engels20269781032776880 22-5-2026
This book presents a timely narrative of the concepts of Islamic economics in the context of Islamic culture. Its aim is to guide individuals and organizations towards a Shariah-based Islamic Economic System and aid those seeking to navigate the complexities of an interest-free economic system…  Meer
€ 74,37
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Gebonden Engels20259781032779430 20-8-2025
Ethics for Engineers: Toward Ethical Behavior within Engineering Organizations offers a multilevel perspective on engineering ethics with considerable breadth and depth, making it a valuable resource for students, educators, and professionals alike…  Meer
€ 224,19
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Gebonden Engels20269781041397915 21-9-2026
This book examines how economic knowledge shapes policy and society, challenging readers to consider not whether economics influences the real world, but how—through which models, experts, and institutions, and with what underlying assumptions and power dynamics…  Meer
€ 263,94
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Gebonden Engels20269781041428169 30-9-2026
This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable development…  Meer
€ 263,94
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Gebonden Engels20269781041088752 13-5-2026
This book presents the proceedings of the International Conference on Business, Management, Economics, and Information Systems (ICBMEIS 2025), held at City University of New York (CUNY). It brings together high-quality research to advance sustainable business practices and build resilient economic…  Meer
€ 263,94
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Paperback Engels20269781041090120 30-7-2026
Readers of this book will gain practical insights into addressing green transition challenges related to climate, decarbonisation, biodiversity, and social equity through strategic skills development…  Meer
€ 62,14
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Gebonden Engels20269781041091820 3-2-2026
Financial resilience is a concept that is gaining importance in the context of Environmental, Social and Governance (ESG) risk and can be considered from the perspective of any entity operating in the market economy, from households to local government units…  Meer
€ 104,94
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Paperback Engels20259781041096122 14-11-2025
Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view…  Meer
€ 86,60
Levertijd ongeveer 11 werkdagen
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