Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN11-09-20179781138441019
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-11-20179781138441033
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-07-20179781138441071
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-07-20179781138441095
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-11-20179781138441163
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-07-20179781138441217
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-12-20219781138441248
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory, but hard to apply to my special market. In short, it holds that marketing planning fails for most companies because it either does not fit their… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-06-20189781138441255
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste… Meer
€ 306,98
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN26-08-20169781138246287
The original Bid Manager's Handbook continues to provide an invaluable resource in the battle to win new business. Winning significant business on the right terms is an increasingly complex, challenging and time-consuming task, and a successful bid is a vital part of any business offering its… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-09-20169781138247161
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism… Meer
€ 86,95
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN03-10-20169781138247499
By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends… Meer
€ 85,49
Levertijd ± 11 werkdagen
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Paperback EN09-09-20169781138247550
Adopting a multi-disciplinary and comparative approach, this book focuses on the emerging and innovative aspects of attempts to target the accumulated assets of those engaged in criminal and terrorist activity, organized crime and corruption… Meer
€ 85,49
Levertijd ± 11 werkdagen
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Paperback EN11-11-20169781138255746
From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-11-20169781138255784
In 1987, Motorola developed Six Sigma out of a need for improvement in their pager manufacturing processes. Since then, Six Sigma has been implemented by a number of manufacturing companies, predominantly in the USA… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-11-20169781138255999
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138457058
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-09-20239781138460768
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point… Meer
€ 251,60
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN16-04-20189781138464223
Explanations of theory, lists of rules, and discussions of procedure are the basis of learning the lean Six Sigma, however without a visceral understanding of the application of this powerful system in various circumstances the knowledge remains, at best, conjecture… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN09-10-20179781138465954
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-12-20249781032784595
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised sixth edition takes into account new developments in legislation, standards and good practice… Meer
€ 105,89
Levertijd ± 11 werkdagen
Gratis verzonden

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