Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN29-06-20219780367768362
Giving Voice to Values , under the leadership of Mary Gentile, has fundamentally changed the way business ethics and values-driven leadership is taught and discussed in academic and corporate settings worldwide… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-03-20219780367783280
Norman Katz has secured a top spot as one of the Top 50 Global Thought Leaders and Influencers on Supply Chain 2020. Even the largest companies find managing vendors a daunting task. If you get it wrong then you risk inadvertently penalizing potentially valuable suppliers with misguided, overly… Meer
€ 81,12
Levertijd ± 11 werkdagen
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Paperback EN31-03-20219780367787585
Mapping Motivation for Leadership , co-written with Jane Thomas, is the fourth of a series of seven books that are all linked to the author’s Motivational Map toolkit. Each book builds on a different aspect of personal, team and organisational development… Meer
€ 56,35
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Paperback EN31-03-20219780367787677
Mapping Motivation for Coaching , co-written with Bevis Moynan, is the first of a series of six books that are all linked to the author's Motivational Map toolkit. Each book builds on a different aspect of personal, team, and organisational development… Meer
€ 56,35
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Paperback EN06-12-20199780367870782
This book highlights the interconnectedness of integrity with philosophical history, leadership, managerial decision-making, and organizational effectiveness in a wide variety of contexts (e.g., time theft in organizations and family business)… Meer
€ 69,47
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Paperback EN12-12-20199780367875497
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices… Meer
€ 74,14
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Paperback EN12-12-20199780367881825
The four worlds as we know them today, the North, West, South and East, are out of balance. The West and the North generally dominate on a global scale while the South and the East lag behind. This also happens at individual, societal and organisational levels… Meer
€ 69,47
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Paperback EN05-12-20199780367885601
In the current crisis context, capitalism is questioned by its detractors or defended by its partisans. The concept of Socially Responsible Capitalism (SRC) is based on the entrepreneurial spirit. It encourages exemplary behaviors, such as effective, efficient and ethical behaviors, by stimulating… Meer
€ 69,47
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Paperback EN12-12-20199780367889364
Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts… Meer
€ 71,15
Levertijd ± 11 werkdagen
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Gebonden EN20-12-20229780367898885
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies… Meer
€ 274,91
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Paperback EN31-07-20209780367899059
Environmental crimes are primarily driven by financial motives. The combined financial value of illicit trade in protected wildlife, illegal logging and waste trafficking is estimated to come directly after counterfeiting, the narcotic drugs trade and illegal gambling… Meer
€ 69,47
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Paperback EN18-03-20059780387243085
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint… Meer
€ 276,99
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Paperback EN18-11-19829780415027816
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture… Meer
€ 62,18
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Gebonden EN24-03-19949780415076470
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of… Meer
€ 251,60
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Gebonden EN18-12-19979780415156844
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
€ 100,06
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Gebonden EN13-02-20039780415270441
In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising… Meer
€ 251,60
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Paperback EN24-04-20039780415316200
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate… Meer
€ 92,78
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Gebonden EN20-11-20039780415322232
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades… Meer
€ 306,98
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Paperback EN29-09-20069780415333399
Written from the contrasting yet complementary perspectives of sociology and philosophy, this book explores the far-reaching ethical consequences of the runaway commodification of sport, focusing on those instances where commodification gives rise to morally undesirable consequences… Meer
€ 56,22
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Paperback EN24-10-20059780415348690
A cast of leading writers and practitioners tackle the ethical questions that architects are increasingly facing in their work, from practical considerations in construction to the wider social context of buildings, their appearance, use and place in the narrative of the environment… Meer
€ 101,52
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