Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN17-07-20149781138795822
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a… Meer
€ 100,74
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN23-12-20159781138801547
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself… Meer
€ 73,27
Levertijd ± 11 werkdagen
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Gebonden EN26-07-20179781138808775
This book highlights the interconnectedness of integrity with philosophical history, leadership, managerial decision-making, and organizational effectiveness in a wide variety of contexts (e.g., time theft in organizations and family business)… Meer
€ 279,46
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Gebonden EN23-07-20159781138815179
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the… Meer
€ 249,65
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Gebonden EN17-11-20169781138846494
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field… Meer
€ 420,25
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Gebonden EN23-11-20159781138852143
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector… Meer
€ 304,60
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Paperback EN10-04-20159781138880733
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions… Meer
€ 90,62
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Paperback EN20-06-20179781138915343
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets… Meer
€ 94,30
Levertijd ± 11 werkdagen
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Paperback EN14-09-20159781138916791
This companion to the bestselling Introduction to Health and Safety in Construction is an essential revision aid for students preparing for their written assessments on the NEBOSH National Certificate in Construction Health and Safety… Meer
€ 60,71
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Gebonden EN14-09-20179781138917477
Human Resource Management (HRM) is fundamentally shaped by institutional and cultural factors, such as the different political environments and social philosophies of particular countries and regions… Meer
€ 401,53
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Gebonden EN15-12-20169781138919518
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy… Meer
€ 752,76
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Paperback EN15-12-20169781138919525
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy… Meer
€ 188,93
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Gebonden EN28-01-20199781138330504
The global financial crisis (GFC) that began in 2007 concentrated attention on the morality of banking and financial activities. Just as mainstream businesses became increasingly defined by their financial performance, banks, it seemed, got themselves – and everyone else – into trouble through an… Meer
€ 255,76
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Paperback EN16-10-20199781138346246
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few… Meer
€ 70,38
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Gebonden EN09-10-20189781138348080
The aviation industry is unique in two major ways: firstly, it has a long history of government involvement dating back to the early days of aviation; and secondly, its primary concern is the safety of its passengers and crew… Meer
€ 249,65
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Gebonden EN16-10-20189781138360907
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them… Meer
€ 255,76
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Gebonden EN30-10-20189781138362703
The Game Changer powerfully demonstrates how some organisations in business and sport have done more than raise their performance; they have also changed the rules of the game or the game itself within their industry… Meer
€ 249,65
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Paperback EN11-11-20229781138332126
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and… Meer
€ 70,38
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Gebonden EN31-08-20189781138334755
As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services… Meer
€ 255,76
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Gebonden EN05-11-20189781138337312
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively… Meer
€ 76,16
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