Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 221 van 12.862 resultaten
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Paperback EN12-07-20229781032223247
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good… Meer
€ 63,64
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Paperback EN02-10-20239781032227405
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user… Meer
€ 63,64
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Paperback EN15-08-20239781032229225
Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and… Meer
€ 59,27
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Gebonden EN02-09-20229781032231563
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry… Meer
€ 251,60
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Paperback EN13-12-20219781032237138
The role played by legal professionals in the laundering of criminal proceeds generated by others has become a priority concern for authorities at national and international levels. This ground-breaking book presents an in-depth empirical analysis of the nature of lawyers’ involvement in the… Meer
€ 69,47
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Paperback EN13-12-20219781032240190
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 69,47
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Paperback EN13-12-20219781032240886
These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and… Meer
€ 79,67
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Paperback EN13-12-20219781032242569
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified… Meer
€ 38,87
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Gebonden EN23-09-20229781032247830
The factors determining the formation of accounting principles in different countries have long been studied. Cultural conditions have been identified as one of the reasons for national variations. This issue is particularly important when there is an effort to harmonise and standardise accounting… Meer
€ 257,76
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Gebonden EN06-12-20229781032255835
Under and post COVID-19 conditions, companies are adapting to smart ways of operating and managing logistics processes to counteract the negative implications of the pandemic. This book offers an analysis and guidance on how to manage these processes, including transport, inventory, operations and… Meer
€ 213,71
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Paperback EN27-06-20239781032269610
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the… Meer
€ 92,78
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Gebonden EN25-09-20249781032280646
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
€ 257,76
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Gebonden EN11-08-20239781032283531
This book addresses the various forms of deviance and criminality found within the conventional food system. This system—made up of numerous producers, processors, distributors, and retailers of food—has significant, far-reaching consequences bearing upon the environment and society… Meer
€ 251,60
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Gebonden EN21-02-20239781032286778
This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement and to improve their regulatory outcomes… Meer
€ 213,71
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Gebonden EN16-06-20239781032298429
This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer
€ 213,71
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Gebonden EN07-06-20239781032314617
The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and… Meer
€ 257,76
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Paperback EN21-06-20239781032317809
This book presents in-depth case studies from an industrial engineering perspective of the rise and fall of selected industries around the world. Discussing what works and what doesn’t work from a systems approach can help the industry avert problems of shutdowns and takeovers… Meer
€ 95,69
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Gebonden EN23-12-20229781032341941
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property… Meer
€ 213,71
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Gebonden EN09-09-20239781032348261
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and… Meer
€ 100,06
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Paperback EN19-12-20249781032348308
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and… Meer
€ 33,04
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