Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reserveer nu

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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 242 van 12.283 resultaten
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Paperback EN19-05-20229780367760755
This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on… Meer
€ 62,44
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Paperback EN27-09-20219780367773090
Given the emergence of sustainability as the defining issue of our time, it is essential for university graduates, and especially business and economics students, to have a fundamental grasp of the key issues in this emerging multidisciplinary field of study… Meer
€ 62,44
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Gebonden EN27-09-20219780367773113
Given the emergence of sustainability as the defining issue of our time, it is essential for university graduates, and especially business and economics students, to have a fundamental grasp of the key issues in this emerging multidisciplinary field of study… Meer
€ 252,65
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Gebonden EN03-08-20209780367859817
The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics… Meer
€ 214,60
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Paperback EN14-04-20209780367890667
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa… Meer
€ 80,–
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Gebonden EN23-11-20209780367901288
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian… Meer
€ 252,65
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Gebonden EN15-12-20049780387228211
Parts are commonly used in making, repairing or maintaining consumer or industry products. Parts could be purchased or manufactured by a business enterprise. Advance models were applied to parts operations for manufacturers of transport refrigeration equipment and high-pressure positive displacement… Meer
€ 120,99
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Gebonden EN05-02-20099780387799506
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful… Meer
€ 102,99
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Paperback EN12-12-20199780367882013
Workplace bullying is a severe and pervasive problem around the globe and in particular in the United States where no meaningful steps have been taken to address this problem. This book will help readers to understand and to define workplace bullying to be able to prevent, detect, remedy and… Meer
€ 69,75
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Paperback EN08-07-20219780367893996
Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making… Meer
€ 80,–
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Gebonden EN29-07-20059780387233826
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach . The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the… Meer
€ 120,99
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Paperback EN17-10-19919780415050647
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. Meer
€ 44,88
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Gebonden EN01-11-20079780415354042
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood… Meer
€ 252,65
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Paperback EN20-02-20099780415491389
The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic… Meer
€ 75,61
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Gebonden EN06-02-20159780415630467
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge… Meer
€ 308,26
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Gebonden EN29-08-20149780415632850
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics… Meer
€ 252,65
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Paperback EN11-01-20139780415651134
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research… Meer
€ 91,70
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Gebonden EN27-11-20129780415658126
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group… Meer
€ 252,65
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Gebonden EN13-08-20109780415997607
A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders… Meer
€ 308,26
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Paperback EN13-08-20109780415997614
A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders… Meer
€ 80,–
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