Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 244 van 12.283 resultaten
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Gebonden EN08-04-20159781137427496
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
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Gebonden EN15-05-20159781137466679
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer
€ 43,69
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Gebonden EN27-04-20179781137523426
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow… Meer
€ 86,39
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Gebonden EN02-08-20169781137526755
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom… Meer
€ 47,35
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Gebonden EN24-09-20159781137547354
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight… Meer
€ 61,99
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Gebonden EN25-10-20159781137549396
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which… Meer
€ 122,99
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Gebonden EN14-08-20179781137556721
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport… Meer
€ 92,49
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Gebonden EN24-11-20169781137575708
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the… Meer
€ 68,09
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Gebonden EN03-12-20159781137580283
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and… Meer
€ 68,09
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Paperback EN03-07-20149781138008823
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have… Meer
€ 80,–
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Gebonden EN01-09-20159781138023499
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings… Meer
€ 308,26
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Gebonden EN19-09-20179781138040755
Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why?… Meer
€ 100,48
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Gebonden EN30-04-20199781138061927
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face… Meer
€ 252,65
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Paperback EN31-05-20179781138107342
The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years… Meer
€ 75,61
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Paperback EN24-05-20179781138110441
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area… Meer
€ 77,07
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Paperback EN14-05-20189781138485983
The purpose of The Ethical Professor is to provide a road map to some of the ethical dilemmas that doctoral students and newer faculty members are likely to face as they enter a career in academia (the Academy)… Meer
€ 65,36
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Paperback EN11-03-20209781138499614
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners… Meer
€ 56,58
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Gebonden EN13-12-20179781138570177
Supply Chain Management (SCM) is a wide field in which several specialties are included. In general, operations and production management players use SCM to organize the problems and analyze the solution approaches… Meer
€ 252,65
Levertijd ± 8 werkdagen
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Gebonden EN01-06-20209781138586987
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands… Meer
€ 252,65
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Paperback EN22-08-20179781138696006
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve… Meer
€ 71,22
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