Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 246 van 12.283 resultaten
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Paperback EN14-06-20149781430262596
There’s a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it’s necessary, but there’s only one problem. Nobody yet knows how to do it. Or they think it’s all about bashing your vendors over the head until they reduce the price another 4%… Meer
€ 72,99
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Gebonden EN05-06-20149781472423436
Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution… Meer
€ 252,65
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Gebonden EN28-08-20149781472424853
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer… Meer
€ 252,65
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Gebonden EN17-08-20169781472456052
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective… Meer
€ 252,65
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Paperback EN25-02-20129781461424666
Inventory management is concerned with matching supply with demand and a central problem in Operations Management. The problem is to find the amount to be produced or purchased in order to maximize the total expected profit or minimize the total expected cost… Meer
€ 144,99
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Gebonden EN24-09-20139781447153511
In the 21st century, supply chain operations and relationships among supply chain partners have become highly challenging, necessitating new approaches, e.g., the development of new models. Supply Chain Strategies, Issues and Models discusses supply chain issues and models with examples from actual… Meer
€ 120,99
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Gebonden EN06-06-20129781461438687
Risk analysis is crucial in stochastic supply chain models. Over the past few years, the pace has quickened for research attempting to explore risk analysis issues in supply chain management problems, while the majority of recent papers focus on conceptual framework or computational numerical… Meer
€ 120,99
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Gebonden EN01-11-20139781461478003
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging… Meer
€ 300,99
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Gebonden EN26-02-20149781472416049
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider… Meer
€ 252,65
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Gebonden EN22-05-20239780197556078
In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work. Meer
€ 131,22
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Paperback EN19-07-20059780240807539
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying… Meer
€ 93,16
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Paperback EN19-09-20059780240807829
The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients… Meer
€ 46,34
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Paperback EN13-03-19979780273623823
The second edition has been greatly improved by the addition of subheadings and diagrams illustrating the structure of the book and guiding the reader to appropriate chapters. Each chapter contains student objectives, cases, discussion questions, summary and references to further reading. Meer
€ 111,80
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Paperback EN01-01-19979780306455636
geen beschrijving beschikbaar
€ 60,99
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Gebonden EN10-06-19949780333586679
The book contains a comprehensive review of all aspects of credit control: analysis and presentation for a decision; structure; monitoring; and damage limitation. It also has chapters on training, computers and capital adequacy… Meer
€ 183,99
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Gebonden EN20-06-19959780333598924
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers… Meer
€ 122,99
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Gebonden EN27-04-19989780333687505
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and… Meer
€ 122,99
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Gebonden EN25-11-20039780333794647
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments… Meer
€ 122,99
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Paperback EN18-09-20189780367002152
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are… Meer
€ 50,73
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Paperback EN18-10-20189780367075576
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 75,61
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