Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 255 van 12.283 resultaten
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Paperback EN30-05-20129780415632348
This book offers a rethinking of the burgeoning research on not-for-profit organizations and socially responsible economics. Adopting a comparative approach, the chapters explore and reinterpret the impact of social enterprises on the provision of general-interest services, work integration… Meer
€ 85,85
Levertijd ± 11 werkdagen
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Paperback EN05-06-20139780415635738
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of… Meer
€ 72,68
Levertijd ± 11 werkdagen
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Paperback EN17-06-20139780415638104
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations… Meer
€ 82,92
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Gebonden EN10-09-20139780415644297
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers… Meer
€ 252,65
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Gebonden EN12-03-20029780566084515
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right… Meer
€ 252,65
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Gebonden EN28-10-20079780566087233
Despite the pressure for local councils to follow the lead of the private sector and develop shared service and partnership arrangements, the barriers in terms of culture, differences in priorities across councils and lack of experience are formidable - yet this is the most likely source of meeting… Meer
€ 252,65
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Gebonden EN28-11-20109780566091797
Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of… Meer
€ 252,65
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Gebonden EN11-08-20109780566092404
Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy… Meer
€ 252,65
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Paperback EN19-07-20169780765646583
The Blueprint for Strategic Advertising ’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication… Meer
€ 82,92
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Gebonden EN22-02-20169780765647061
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of… Meer
€ 276,06
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Paperback EN20-09-20189780815363606
Behaviour change programs fail more often than they succeed. Failure is avoidable, but not if we keep attempting change the same way. Negotiating Change is the culmination of decades of work with global corporations in ethics, communications, behaviour change and regulatory and social compliance… Meer
€ 60,97
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Paperback EN13-05-20199780815375609
Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it… Meer
€ 56,58
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Gebonden EN20-11-20179780815390404
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage… Meer
€ 252,65
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Gebonden EN16-07-20119780857297181
Supply Chain Simulation allows readers to practice modeling and simulating a multi-level supply chain. The chapters are a combination of the practical and the theoretical, covering: knowledge of simulation methods and techniques, the conceptual framework of a typical supply chain, the main concepts… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN06-09-20219781032037431
Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way… Meer
€ 252,65
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Paperback EN20-04-20239781032059679
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe… Meer
€ 80,–
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Gebonden EN01-09-20239781032040387
This book develops "organizing eating" as an organizational-communication centered framework for understanding how communication and power combine to actively shape eating and working in the U.S. food system… Meer
€ 252,65
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Paperback EN31-07-20239781032062006
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on… Meer
€ 69,75
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Paperback EN30-09-20219781032044965
Climate scientists have clarified the main causes of climate change, and the tight timescale within which humans must change behaviour, and implement effective solutions, wherever they are needed across the world… Meer
€ 62,44
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Paperback EN11-10-20219781032067315
Social enterprises of all forms drive inclusive growth by creating social and economic networks, and a stable ecosystem, that enable societies to grow and prosper. This book presents a collection of ten case studies that demonstrate the important role played by social enterprises in driving… Meer
€ 65,36
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