Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 257 van 12.030 resultaten
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Gebonden EN25-08-20179781138282001
In the current crisis context, capitalism is questioned by its detractors or defended by its partisans. The concept of Socially Responsible Capitalism (SRC) is based on the entrepreneurial spirit. It encourages exemplary behaviors, such as effective, efficient and ethical behaviors, by stimulating… Meer
€ 282,82
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Gebonden EN20-11-20189781138313378
Our planet faces massive economic, social, and environmental challenges. To deal with these challenges, the United Nations has promoted 17 Sustainable Development Goals (SDGs) to define global priorities and aspirations for 2030, and Governments worldwide have already agreed on these goals… Meer
€ 258,83
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Paperback EN18-10-20189781138384309
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from… Meer
€ 87,31
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Gebonden EN10-07-20209781138385665
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through… Meer
€ 258,83
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Gebonden EN27-07-20179781138412224
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines every important scenario that a customer service representative is likely to encounter and shows how to best handle… Meer
€ 308,26
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Gebonden EN27-07-20179781138412354
For anyone involved in buying and managing telephone systems, this book brings clarity to the confusing array of products and services (like voicemail, interactive voice response, fax-on-demand, T-1, DSL, etc.). The author explains how each technology works, and what its practical applications are… Meer
€ 308,26
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Gebonden EN13-09-20239781138423282
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods… Meer
€ 252,65
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Gebonden EN06-10-20179781138442962
This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws… Meer
€ 214,60
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Paperback EN18-01-20169781349363711
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone… Meer
€ 61,99
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Paperback EN26-02-20109781349364176
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel… Meer
€ 74,19
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Paperback EN22-10-20099781349368440
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. Meer
€ 110,79
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Paperback EN01-01-20029781349430154
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then… Meer
€ 98,59
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Paperback EN11-11-20149781349502431
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow… Meer
€ 29,05
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Paperback EN26-05-20109781349511891
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of… Meer
€ 80,29
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Paperback EN14-05-20099781349545513
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened… Meer
€ 58,33
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Paperback EN05-06-20169781349572717
This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties… Meer
€ 61,99
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Paperback EN11-02-20209781349691012
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands… Meer
€ 98,59
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Paperback EN05-09-20189781349699001
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose… Meer
€ 61,99
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Gebonden EN28-02-20129781409411291
Corruption scandals hit the headlines all around the world, across a diverse range of institutional, organisational and cultural settings. Corruption is a major obstacle to political, social and economic development - its 'internationalisation' has had profound implications for counter corruption… Meer
€ 252,65
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Paperback EN23-11-20119781409425151
The success of any project relies on the punctual, accurate and cost-effective delivery of materials, systems and facilities. Typically, a major project involves several stakeholders working together with controlled resources to deliver a completed project… Meer
€ 75,61
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