Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 438 van 12.030 resultaten
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Gebonden EN09-10-20189781138745339
A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakeholder approach—one that emphasizes how important it is to balance multiple stakeholders’ needs—students… Meer
€ 761,52
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Gebonden EN14-05-20149781138779730
Accounting sustainably involves accounting for and to the natural environment, and accounting for and to society, including groups currently oppressed or disadvantaged by unsustainable processes and practices… Meer
€ 153,09
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Paperback EN01-04-20159781138786196
The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises… Meer
€ 110,68
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Gebonden EN22-08-20149781138791510
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation… Meer
€ 252,54
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Gebonden EN22-08-20149781138792418
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is… Meer
€ 252,54
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Gebonden EN22-08-20149781138792531
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models. Meer
€ 252,54
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Gebonden EN22-08-20149781138792876
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated… Meer
€ 761,52
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Gebonden EN22-08-20149781138793521
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market… Meer
€ 214,52
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Gebonden EN22-08-20149781138793668
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business… Meer
€ 269,04
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Gebonden EN06-01-20159781138796560
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?… Meer
€ 252,54
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Gebonden EN19-02-20159781138801295
Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns… Meer
€ 258,73
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Paperback EN03-11-20149781138804722
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways… Meer
€ 93,13
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Gebonden EN30-07-20159781138812758
In today’s globalized world, halal (meaning ‘permissible’ or ‘lawful’) is about more than food. Politics, power and ethics all play a role in the halal industry in setting new standards for production, trade, consumption and regulation… Meer
€ 214,52
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Paperback EN23-07-20159781138815193
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the… Meer
€ 82,89
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Paperback EN23-09-20159781138820944
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the… Meer
€ 87,28
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Paperback EN23-11-20169781138832398
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie… Meer
€ 82,89
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Paperback EN07-10-20159781138832770
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory. Meer
€ 75,57
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Paperback EN20-07-20169781138839151
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic… Meer
€ 65,34
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Paperback EN23-04-20159781138876156
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and… Meer
€ 93,13
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Paperback EN26-11-20159781138965935
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business… Meer
€ 75,57
Levertijd ± 11 werkdagen
Gratis verzonden

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