Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 482 van 12.598 resultaten
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Paperback EN12-12-20239783031077678
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation… Meer
€ 196,19
Levertijd ± 9 werkdagen
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Paperback EN02-10-20239783031093401
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance… Meer
€ 47,35
Levertijd ± 9 werkdagen
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Gebonden EN02-01-20239783031111846
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation… Meer
€ 55,89
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Paperback EN07-10-20239783031129643
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner… Meer
€ 60,99
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Gebonden EN07-10-20229783031130960
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer… Meer
€ 120,99
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Paperback EN29-01-20249783031198885
This book presents a selection of the best papers from the 16th International Conference on Business Excellence, “New Challenges of the Century. Digital Economy and the Green Revolution” (ICBE 2022), held in Bucharest, Romania, in March 2022… Meer
€ 240,99
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Gebonden EN25-05-20239783031273766
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United… Meer
€ 144,99
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Gebonden EN27-02-20249783031502071
This book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023… Meer
€ 216,99
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Gebonden EN06-02-20249783031503320
This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make… Meer
€ 132,99
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Paperback EN28-01-20249783031508110
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets… Meer
€ 74,19
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Gebonden EN01-06-20249783031510373
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023… Meer
€ 60,99
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Gebonden EN02-04-20249783031516887
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities… Meer
€ 72,99
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Paperback EN09-12-20139783319015941
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN15-10-20149783319090085
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large… Meer
€ 120,99
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Gebonden EN08-06-20109783642042133
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing… Meer
€ 72,99
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Gebonden EN22-03-20109783642043123
Quick Response (QR) policy is a market-driven business strategy in which supply chain members work together to react quickly to volatile market demand. Nowadays, with advances in information technologies (such as RFID and ERP systems), new challenges and opportunities arise for the application of… Meer
€ 264,99
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Paperback EN14-10-20109783642064159
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming… Meer
€ 60,99
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Paperback EN14-10-20109783642072581
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines… Meer
€ 60,99
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Paperback DE07-10-20109783642145919
Das Lehrbuch behandelt mikrotheoretische Ansätze zur optimalen Planung und Entscheidungsfindung in der betrieblichen Produktion. Ziele und Entscheidungsalternativen werden deutlich herausgearbeitet. Die Lösungsschritte orientieren sich am Aufbau eines Systems des Enterprise Resource Planning… Meer
€ 73,89
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Paperback EN05-07-20119783642201318
Information sharing is frequently promoted as a mean to improve the supply chain performance. This work shows the results of behavioral experiments, in which the participants share private information in order to influence the contract terms in a Just-in-Time environment… Meer
€ 60,99
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