Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 49 van 12.283 resultaten
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Paperback EN08-08-20239781119908449
A systems approach to understanding the needs of today’s healthcare supply chain Strategic Management of the Healthcare Supply Chain offers a big-picture overview and a proven strategic framework for supply chain management in healthcare… Meer
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Paperback EN29-12-19899780803932197
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains… Meer
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Paperback EN13-06-19969780803947863
The techniques for performing cost-effectiveness analysis (CEA) and cost-benefit analysis (CBA) in mental health and other human services are introduced in this volume. After describing a model for assessment and improvement-oriented analysis of human service systems using CEA and CBA methods, the… Meer
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Paperback EN04-03-19969780803954830
`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural… Meer
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Paperback EN20-04-19959780803953284
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect… Meer
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Paperback EN30-01-19969780803953802
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent… Meer
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Paperback EN17-06-20139781118551554
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels… Meer
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Gebonden EN12-05-20159781118556382
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association… Meer
€ 90,95
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Paperback EN26-08-20139781118609637
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design… Meer
€ 36,96
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Gebonden EN28-01-20149781118744826
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent… Meer
€ 34,10
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Gebonden EN22-12-20149781118858110
How to Conquer the Effective Frontier and Drive Improved Value in Global Operations Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate performance… Meer
€ 75,96
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Gebonden EN04-08-20149781118883433
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business… Meer
€ 32,65
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Paperback EN02-02-20169781118921449
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic… Meer
€ 86,38
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Gebonden EN28-07-20179781118989999
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular… Meer
€ 141,84
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Gebonden EN27-04-20159781119059721
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices… Meer
€ 42,98
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Paperback EN05-10-20159781119094227
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success… Meer
€ 32,65
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Gebonden EN25-04-20169781119145875
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago… Meer
€ 34,10
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Gebonden EN06-09-20169781119280736
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer… Meer
€ 34,09
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Gebonden EN15-10-20209781108486378
Sentiment analysis is the computational study of people's opinions, emotions, and attitudes. This comprehensive introduction covers all core areas useful for researchers and practitioners in natural language processing, computer science, management sciences, and the social sciences… Meer
€ 116,37
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Gebonden EN20-12-20119781118131367
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge… Meer
€ 38,48
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