Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20259781837310289 2-10-2025
A young ceramicist's journey from apprentice potter to celebrated craftsman Florian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has grown, so has his social media following, which today numbers in the millions…  Meer
€ 24,76
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20119781840784268 15-7-2011
Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a…  Meer
€ 16,37
Levertijd ongeveer 16 werkdagen
Paperback Engels20159781845286132 2-4-2015
This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them…  Meer
€ 13,57
Levertijd ongeveer 16 werkdagen
Paperback Engels20149781846689055 9-1-2014
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit…  Meer
€ 21,98
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20199783030116767 8-3-2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20219783030135645 26-8-2021
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency…  Meer
€ 43,69
Levertijd ongeveer 9 werkdagen
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Paperback Engels20209783030136604 14-8-2020
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms…  Meer
€ 104,69
Levertijd ongeveer 9 werkdagen
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Paperback Engels20209783030226275 20-9-2020
This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation…  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20199783030233426 13-9-2019
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM)…  Meer
€ 78,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20209783030243760 20-11-2020
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world…  Meer
€ 240,99
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Gebonden Engels20209783030279387 4-2-2020
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney…  Meer
€ 159,59
Levertijd ongeveer 9 werkdagen
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Paperback Engels20209783030299460 14-11-2020
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users…  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20229783030304959 31-10-2022
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency…  Meer
€ 55,89
Levertijd ongeveer 9 werkdagen
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Paperback Engels20219783030361280 12-3-2021
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era…  Meer
€ 396,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20209783030364250 4-4-2020
Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes – they are…  Meer
€ 43,69
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Paperback Engels20219783030377038 21-1-2021
This book illustrates the foundations of status research from the perspective of recruiting. The ever-increasing competitive pressure on both sides of the market has led to the growing significance of prestige in employment as an efficient yardstick of performance…  Meer
€ 120,99
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Gebonden Engels20209783030381592 17-3-2020
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context…  Meer
€ 68,09
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Gebonden Engels20209783030391645 16-6-2020
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing…  Meer
€ 276,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20219783030393816 21-5-2021
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa…  Meer
€ 122,99
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Paperback Engels20219783030394875 28-2-2021
This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management…  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen
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