Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN13-07-20159781138900530
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams… Meer
€ 62,18
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-06-20159781138902077
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-08-20159781138902497
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-10-20159781259585425
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew… Meer
€ 44,70
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Gratis verzonden
Gebonden EN16-09-20169781259835643
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue , the breakout bestseller hailed as a “sales bible” ( Inc. ) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business… Meer
€ 29,65
Levertijd ± 11 werkdagen
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Gebonden EN27-06-20189781260134834
Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your Customers —a Wall Street Journal bestseller—and Hug Your People , Jack Mitchell brought a warm human… Meer
€ 35,95
Levertijd ± 11 werkdagen
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Paperback EN10-03-20199781260453287
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all… Meer
€ 41,78
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Gratis verzonden
Gebonden EN06-10-20209781260460223
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer… Meer
€ 35,97
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Gebonden EN15-12-20219781264266791
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single… Meer
€ 30,13
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Paperback EN03-05-20229781264948253
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks… Meer
€ 43,24
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Gratis verzonden
€ 135,05
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Gebonden EN21-09-20189781138579682
This unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a foreign-owned private sector mining company (Minera San Cristobal - MSC) earned, lost, and regained… Meer
€ 257,76
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Paperback EN14-02-20199781138583696
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-06-20209781138586987
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands… Meer
€ 251,60
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Paperback EN26-05-20209781138587014
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands… Meer
€ 63,64
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN29-10-20209781138587137
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s… Meer
€ 63,64
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Paperback EN10-04-20189781138588899
Forests are under tremendous pressure from human uses of all kinds, and one of the most significant threats to their sustainability comes from commercial interests. This book presents a comprehensive examination of the interactions between the forest products sector and the sustainability of… Meer
€ 77,12
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Paperback EN13-04-20189781138589636
The financial crisis of 2008 has led to a re-evaluation of the role of financial institutions and their relationship with the wider economy and society. This process has meant an increased questioning of both the conduct of business itself and the principles behind commercial and financial… Meer
€ 62,18
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Gratis verzonden
Gebonden EN10-04-20239781138590700
Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives… Meer
€ 76,75
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Gratis verzonden
Gebonden EN03-07-20189781138593633
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand… Meer
€ 251,60
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