Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN31-03-20219780367787608
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with… Meer
€ 48,48
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-03-20219780367787684
Aimed at senior HRM and L&D specialists responsible for improving their organisation’s managerial talent, Improving Managerial Talent covers the core findings of the author’s and other published research… Meer
€ 55,68
Levertijd ± 11 werkdagen
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Gebonden EN25-09-20209780367859206
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject… Meer
€ 98,86
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Gebonden EN03-08-20209780367859817
The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics… Meer
€ 211,13
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Gebonden EN12-08-20209780367863227
This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, it explores how management practices, tools and techniques are implemented by foreign multinational enterprises (MNEs) operating in… Meer
€ 278,24
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Paperback EN12-12-20199780367881344
The term humanisation was introduced in humanistic studies to develop a humanist way of thinking about organisations and human relations. It stems from a need to think about questions of justice and living a good life in practice but not from some absolute or abstract point of view… Meer
€ 70,30
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Paperback EN08-07-20219780367893996
Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making… Meer
€ 78,71
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Gebonden EN06-05-20209780367895907
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand… Meer
€ 98,86
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Paperback EN26-03-19989780415186766
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model… Meer
€ 81,59
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Gebonden EN14-12-20009780415238632
In this collection of his latest essays, John H. Dunning - renowned authority in international business - elaborates his theories on the current situation of foreign direct investment and multinational enterprises… Meer
€ 303,26
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Gebonden EN10-01-20029780415244244
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary… Meer
€ 248,55
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Paperback EN05-09-20029780415256018
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business… Meer
€ 90,23
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Gebonden EN24-10-20039780415303637
There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area… Meer
€ 303,26
Levertijd ± 8 werkdagen
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Gebonden EN11-08-20059780415341936
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the… Meer
€ 271,58
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Gebonden EN13-03-20189780415347563
This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has… Meer
€ 254,64
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Paperback EN06-11-20069780415348676
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press… Meer
€ 38,41
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Gebonden EN24-10-20059780415348683
A cast of leading writers and practitioners tackle the ethical questions that architects are increasingly facing in their work, from practical considerations in construction to the wider social context of buildings, their appearance, use and place in the narrative of the environment… Meer
€ 248,55
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Gebonden EN01-11-20079780415354042
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood… Meer
€ 248,55
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Paperback EN19-04-20059780415366250
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary… Meer
€ 90,23
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-04-20079780415439640
In this collection of his latest essays, John H. Dunning - renowned authority in international business - elaborates his theories on the current situation of foreign direct investment and multinational enterprises… Meer
€ 74,39
Levertijd ± 11 werkdagen
Gratis verzonden

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