Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 761 van 12.860 resultaten
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Gebonden EN26-10-20259781041120322
This volume explores the role of the aesthetics of the synergy between humanism and artificial intelligence (AI) on the level of institutions and organisations, influencing individuals’ well-being. Grounded in the principles of the humanistic management paradigm—emphasising sustainability, social… Meer
€ 257,76
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Paperback EN22-05-20179781138108721
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face… Meer
€ 86,95
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Gebonden EN13-03-20179781138124370
Organizational justice – the perception of workplace fairness – can bring important benefits not only to the health and well-being of individual employees but also to the productivity of organizations themselves… Meer
€ 251,60
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Gebonden EN29-09-20159781138126664
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the… Meer
€ 314,50
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Gebonden EN01-02-20169781138135109
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books… Meer
€ 257,76
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Gebonden EN01-02-20169781138139619
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully… Meer
€ 281,65
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Gebonden EN24-04-20169781138139961
'Supply Chain Management Workbook' provides an overview of the supply chain process and addresses the key aspects involved in a supply chain. A checklist is included to enable an assessment of a company's procedures and the facilities it offers… Meer
€ 251,60
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Gebonden EN10-07-20169781138141230
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to… Meer
€ 274,91
Levertijd ± 11 werkdagen
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Gebonden EN18-08-20169781138152687
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase… Meer
€ 251,60
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Gebonden EN02-12-20169781138153769
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader… Meer
€ 251,60
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Gebonden EN24-04-20169781138171602
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports… Meer
€ 314,50
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Gebonden EN16-12-20169781138188983
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer… Meer
€ 274,91
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Paperback EN21-01-20169781138192881
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in… Meer
€ 79,67
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Paperback EN18-12-20179781138209305
Leaders can shape an organisation through their behaviours and their vision. If an organisation lacks a clear vision or there is disengagement by the leadership team, then the results can be disastrous. In such circumstances change is needed… Meer
€ 63,69
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Paperback EN06-03-20179781138248649
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based… Meer
€ 91,32
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Paperback EN06-03-20179781138251281
Call centres and contact centres form an important and rapidly growing part of today's business world. They present a range of management challenges, from strategic decisions about how to develop a customer strategy, business planning, through to detailed considerations of staffing levels and… Meer
€ 91,32
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Paperback EN09-09-20169781138274334
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment… Meer
€ 86,95
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Gebonden EN21-06-20189781138313422
In her book, Dr Ulpiana Kocollari presents a unique contribution to the debate on Corporate Social Responsibility and Sustainability by clearly expressing how the configuration of a firm’s social dimension can help identify inclusive corporate governance models, define innovative management… Meer
€ 257,76
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Gebonden EN01-06-20209781138334762
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The… Meer
€ 306,98
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Paperback EN26-03-20199781138335806
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives… Meer
€ 65,10
Levertijd ± 8 werkdagen
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