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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right… Meer
News of a merger or acquisition is a big event in the life of a company, which stirs uncertainty, anxiety and fear. The changes, redundancies and so on, that often follow this news, are a further source of turmoil for the employees of both companies involved… Meer
First Published in 2016. Credit Management provides a comprehensive, down-to-earth guide to every aspect of managing credit. The key message throughout is that cash flow and profits can be much improved by proper planning, motivation and control, without in the least jeopardising sales or alienating… Meer
Originally published in 1973 this book applies economic analysis to scientific research and to industrial reserch and development and analyses the interactions between these activities and economic activities in general… Meer
Originally published in 1992. In an increasingly competitive climate, well-trained, experienced management is vital for establishing the long term future of industry. In response to this need, the number of management training courses have been growing in recent years… Meer
Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results… Meer
Originally published in 1994. What is a self-reliant manager? The self-reliant manager is one who can grow an organization by exploiting his or her role in the management of people. Not every manager is involved in top-level decision-making and the development of global strategies… Meer
Negotiation is an essential skill for all those operating commercially on behalf of their organisations. The ability to negotiate quotations, tenders, proposals, internal and external stakeholders, licensing agreements and so on, could form a critical part of any employee’s role, be it on the buy or… Meer
This book, first published in 1986, is concerned with the changing world environment for multinational business and the relationships between multinational parent companies and their subsidiaries which will be necessary to meet the challenges that are being faced… Meer
Originally published in 1997, this book puts information management in the context of technology transfer, industrialization and national development. As well as showing the necessity for the efficient use of information resources, the book also examines the costs of poor information management in… Meer
Organizations increasingly use temporary designs. Many temporary organizations are assembled by "mixing and matching" building blocks from static, bureaucratic, parent organizations into a temporary configuration… Meer
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