Strategisch management

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Business Is the Continuation of War by Other Means

Jean Van Marcke

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Maarten van den Outenaar

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Wouter Kleinsman

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Menselijke Revolutie

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AI Adoptie en Transformatie

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Stefaan Vandist

Provotyping - Duurzame toekomstbeelden ontwikkelen en waarmaken

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Leidinggeven aan Innovatie

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De strategische noodzaak van de derde ring

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Recensie | Henny Portman

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Yousri Mandour

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Alexander Osterwalder

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Frans de Groot

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Jeroen Kemperman

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Linda Kester

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Langetermijnwaardecreatie voor bestuurders en toezichthouders

Frank van Ee

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Bas Prins

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Carolien Van Den Bosch

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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Ahmed Bounfour Tsutomu Miyagawa

Intangibles, Market Failure and Innovation Performance

Gebonden EN09-12-20149783319075327

This book addresses the issue of intangibles' contribution to growth at macroeconomic and microeconomic levels. It provides a review of a set of new approaches to innovation growth. It also considers the issue of how to invest in intangibles, especially with regard to the market failure issue… Meer

€ 120,99

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Asunción Mochón Yago Sáez

Understanding Auctions

Gebonden EN26-09-20149783319088129

In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the… Meer

€ 60,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

Gebonden EN05-11-20149783319117607

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer

€ 60,99

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Dennis Brüntje Oliver Gajda

Crowdfunding in Europe

Gebonden EN29-08-20159783319180168

Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future… Meer

€ 120,99

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Jouni Heinonen Pekka Aula

The Reputable Firm

Gebonden EN28-10-20159783319220079

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about… Meer

€ 72,99

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Frédéric Planchet Jean-Paul Laurent Ragnar Norberg

Modelling in Life Insurance – A Management Perspective

Paperback EN11-05-20169783319297743

Focusing on life insurance and pensions, this book addresses various aspects of modelling in modern insurance: insurance liabilities; asset-liability management; securitization, hedging, and investment strategies… Meer

€ 156,99

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Danilo Zatta

Revenue Management in Manufacturing

Gebonden EN19-07-20169783319302393

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying… Meer

€ 156,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

Gebonden EN10-05-20169783319306094

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing… Meer

€ 216,99

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Eamonn M. McAlea Finbarr Murphy Martin Mullins

Managing Risk in Nanotechnology

Gebonden EN22-06-20169783319323909

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators… Meer

€ 120,99

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Desi Adhariani Nick Sciulli Robert Clift

Financial Management and Corporate Governance from the Feminist Ethics of Care Perspective

Gebonden EN13-01-20179783319335179

This book investigates how businesses can adapt their executive and fiscal practices to adopt an ethical, equal-opportunity approach. The authors demonstrate how corporations can create sustainable work environments that embrace feminist care ethics and ground their research in a strong theoretical… Meer

€ 122,99

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Joan Marques Satinder Dhiman

Spirituality and Sustainability

Gebonden EN21-06-20169783319342337

This book aims to examine sustainability and spirituality philosophically with ethics as the balancing force. The goal is to reveal the important intersection between sustainability and spirituality by using spirituality as the invisible guiding hand in the quest for sustainability… Meer

€ 120,99

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Eduard Babkin Nataliya Klimova Oleg Kozyrev

Innovation in Clusters

Paperback EN22-10-20169783319353807

This book aims to bind together latest theories on creation of innovative clusters and operating modalities, empirical analysis, and several new formal models describing cluster formation and dynamics… Meer

€ 120,99

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Dirk Stemerding Miltos Ladikas Sachin Chaturvedie.a.

Science and Technology Governance and Ethics

Paperback EN06-10-20169783319361628

This book analyzes the possibilities for effective global governance of science in Europe, India and China. Authors from the three regions join forces to explore how ethical concerns over new technologies can be incorporated into global science and technology policies… Meer

€ 60,99

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Toshio Nakagawa Xufeng Zhao

Maintenance Overtime Policies in Reliability Theory

Paperback EN15-10-20169783319363073

This book introduces a new notion of replacement in maintenance and reliability theory. Replacement Overtime, where replacement is done at the first completion of a working cycle over a planned time, is a new research topic in maintenance theory and also serves to provide a fresh optimization… Meer

€ 120,99

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Krzysztof Kubacki

Ideas in Marketing: Finding the New and Polishing the Old

Paperback EN23-08-20169783319364711

€ 240,99

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Ender Demir Hakan Danis Mehmet Huseyin Bilgine.a.

Business Challenges in the Changing Economic Landscape - Vol. 1

Paperback EN23-08-20169783319369761

This book is the first of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this first volume present latest research breakthroughs in the areas of Accounting, Corporate Governance… Meer

€ 180,99

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Alper Sönmez

Multinational Companies, Knowledge and Technology Transfer

Paperback EN27-08-20169783319376561

This book provides evidence on how FDI leads to knowledge and technology transfers towards domestic firms by paying attention to the role of multinational companies. The author presents a comprehensive empirical research conducted at firm-level in the Turkish automotive industry… Meer

€ 120,99

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Frank Hees Ingrid Isenhardt Klaus Henninge.a.

Automation, Communication and Cybernetics in Science and Engineering 2013/2014

Paperback EN23-08-20169783319384016

This book continues the tradition of its predecessors “Automation, Communication and Cybernetics in Science and Engineering 2009/2010 and 2011/2012” and includes a representative selection of scientific publications from researchers at the institute cluster IMA/ZLW & IfU… Meer

€ 120,99

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Harlan E. Spotts

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Paperback EN22-09-20169783319385761

€ 120,99

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Andrea Chiarini

Sustainable Operations Management

Paperback EN06-10-20169783319386331

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs… Meer

€ 120,99

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