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This book is a comprehensive handbook for structuring university-industry engagement programs that yield measurable impact. It addresses the nuts and bolts of collaboration, drawing from both research and the real-world experience of seasoned leaders from top-tier universities and companies… Meer
The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined problems, however, the principles of classic project management don’t work; project managers attempt… Meer
This book is the first volume presenting carefully selected chapters from the proceedings of the 8th International Scientific Conference on Business and Economics (ISCBE), Tetovo, North Macedonia, which took place in May 2025… Meer
This book is the second volume presenting carefully selected chapters from the proceedings of the 8th International Scientific Conference on Business and Economics (ISCBE), Tetovo, North Macedonia, which took place in May 2025… Meer
Technology, societal shifts, and policy reforms are redefining the foundations of business. Drawing on cutting-edge research and the best papers from the 18th EuroMed Academy of Business Conference , this second volume of a two-volume work brings together leading research to unpack these… Meer
This book demonstrates how live action roleplay (LARP) and immersive scenario‑based training are powerful tools for building high-performing organizations, and establishing competitive advantage. Drawing on organizational psychology and experiential learning, it explains how work itself functions as… Meer
This book is an authentic historical document, supported by extensive analytical information, in which former Fiat top manager Giorgio Garuzzo passionately recounts his experience within Fiat between 1976 and 1996… Meer
The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art… Meer
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s . It provides a variety of quality research in the field of minority marketing in order to assimilate and… Meer
This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization… Meer
The aim of this book is to demonstrate how Agent-Based Modelling (ABM) can be used to enhance the study of social agency, organizational behavior and organizational management. It derives from a workshop, sponsored by the Society for the Study of Artificial Intelligence and the Simulation of… Meer
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing . The focus of the conference and the enclosed papers is on marketing thought and… Meer
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it… Meer
This volume explores the field of transport sector development. Derived from the 2015 TranSopot conference held in Sopot, Poland, it discusses current trends, issues, and research on the topic. Specifically, it aims to explore sustainable development, examines current problems ranging from transport… Meer
This book provides a multidisciplinary approach to Corporate Social Responsibility. While for decades a purely mathematical-technical orientation dominated the business curriculum, this book presents CSR and sustainability as a business concept embedded in its cultural and spiritual context… Meer
This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. It captures qualities and skills such as spirituality, empathy, moral behavior, mindfulness, empathy, problem solving, self-confidence, ambition… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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