Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN09-11-20059780789023384
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN03-03-20089780789029188
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly… Meer
€ 110,26
Levertijd ± 11 werkdagen
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Gebonden EN10-04-20089780789034601
Discover the changes in books in this digital age Evolving digital formats have forced libraries’ approaches to paper book collections to change in ways unforeseen even a few years ago. The Changing Book: Transition in Design, Production, and Preservation takes an insightful look at the evolution of… Meer
€ 152,52
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Gebonden EN06-11-20089780789035851
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical… Meer
€ 152,52
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Gebonden EN31-03-20019780792378266
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things… Meer
€ 336,99
Levertijd ± 9 werkdagen
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Gebonden EN31-08-19999780792384984
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently… Meer
€ 120,99
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Gebonden EN28-02-19979780792398561
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket… Meer
€ 180,99
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Gebonden EN28-05-20089780805857887
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from… Meer
€ 251,60
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Paperback EN29-10-20199780815370079
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
€ 56,35
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e-book NL20-10-20269789059969797
Nooit kon een klant zo makkelijk vertrekken. Nooit was blijven zo'n bewuste keuze. Dat is deep loyalty: trouw die je elke dag opnieuw verdient. Customer Experience ondergaat de meest ingrijpende transformatie in zijn geschiedenis. AI verandert de spelregels en zet klantentrouw zwaar onder druk… Meer
€ 18,99
Direct te downloaden
Paperback EN16-12-19979780070527263
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War… Meer
€ 30,13
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Paperback EN16-08-20039780071418539
geen beschrijving beschikbaar
€ 34,50
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Paperback EN16-12-20129780071803533
2013 Bronze Axiom Business Award Winner Predict if Your Clients Will Say YES in Just 7 Seconds How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person’s character… Meer
€ 35,95
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Paperback EN26-04-20139780124096073
Assessing vendors is a tricky process. Large and regulated organizations are forced to demonstrate due diligence in vendor assessment, but often do not know how to do this. This results in a great deal of busywork being required by both the vendors and the organizations… Meer
€ 29,74
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Paperback EN12-09-20199780128147214
Coffee Consumption and Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and… Meer
€ 241,–
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Paperback EN14-02-20089780132393898
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers… Meer
€ 134,27
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Gebonden EN06-10-20169780190606848
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding… Meer
€ 223,20
Levertijd ± 11 werkdagen
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Paperback EN16-03-20229780198789932
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. Meer
€ 76,77
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Gebonden EN16-06-20009780312224158
From the early forms of loans to farmers up to present day credit cards, consumer credit has always been part of human life; however, ever since the Bible, controversy has reigned as to its legitimacy. It is the history of this controversy that is presented here… Meer
€ 122,99
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Paperback EN30-06-20209780367596286
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones… Meer
€ 69,47
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