Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Dinsdag in huis
5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,33
Verwacht 04-12-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 349 van 15.102 resultaten
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Gebonden EN14-09-20099781439803196
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process… Meer
€ 152,52
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Paperback EN24-01-20119781441936189
Enterprise IT infrastructure is getting increasingly complex. With the increase in complexity has arisen the need to manage it. Management in general can be seen as the process of assuring that a managed entity meets its expectations in a controlled and predictable manner… Meer
€ 132,99
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Paperback EN13-10-20109781441946003
Metadata and Semantics is an edited volume based on the 2007 Conference on Metadata and Semantics Research (MTSR), now in its second meeting. Metadata research is a pluri-disciplinary field that encompasses all aspects of the definition, creation, assessment, management and use of metadata… Meer
€ 180,99
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Gebonden EN12-08-20109781441963178
Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson’s ‘Long Tail’ effect and with it the implied redistribution of royalty income… Meer
€ 132,99
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Gebonden EN21-09-20109781441972781
A new model of business has emerged within the Digital-Economy called Internetworked Enterprise (IE); it’s a model that posits networks, communities of individuals and refusal of a centralized mindset as the core elements of the new frame of reference… Meer
€ 120,99
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Paperback EN31-10-20129781461353607
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand… Meer
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Paperback EN23-10-20129781461353683
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of these methodologies to new as well as to classical decision problems in management sciences and… Meer
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Paperback EN12-10-20129781461378471
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a… Meer
€ 240,99
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Paperback EN25-02-20129781461425397
Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance… Meer
€ 208,39
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Paperback EN01-07-20129781461426011
It is 5 years since the publication of the seminal paper on “Design Science in Information Systems Research” by Hevner, March, Park, and Ram in MIS Quarterly and the initiation of the Information Technology and Systems department of the Communications of AIS… Meer
€ 102,99
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Gebonden EN22-09-20169781472421890
In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. This involves developing new skills and capabilities, such as a learning approach across projects… Meer
€ 251,60
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Paperback EN28-05-20149781472426956
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where… Meer
€ 62,18
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Gebonden EN10-09-20149781472432094
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber… Meer
€ 251,60
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Paperback EN15-10-20149781472437204
The world of work is going through an unprecedented revival driven by new technologies. The Digital Renaissance of Work: Delivering Digital Workplaces Fit for the Future will take the reader on a journey into the emerging technology-led revival of work… Meer
€ 62,18
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Gebonden EN14-08-20159781472451811
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others… Meer
€ 251,60
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Gebonden EN17-08-20169781472456052
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective… Meer
€ 251,60
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Gebonden EN02-06-20179781472456403
Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management , Dr. Jude Smith Rachele takes a big leap in propounding that businesses… Meer
€ 251,60
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Gebonden EN27-07-20179781472469205
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of… Meer
€ 281,65
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Gebonden EN27-05-20169781472477033
As leaders increasingly understand the importance of good safety practice to support their business objectives, safety and health practitioners develop better tools and solutions. However, there is still a gulf between these two groups where engagement, communication and shared understanding can be… Meer
€ 100,06
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Gebonden EN04-02-20149781489973917
A number of developing countries, including small island states have common problems that have affected their development and growth. Knowledge Management (KM) initiatives can be used to address some of these issues, but these developing countries need to understand what is needed to implement them… Meer
€ 120,99
Levertijd ± 9 werkdagen
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