Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN31-03-20019780792378266
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things… Meer
€ 336,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN30-06-19989780792381457
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera­ tion?… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-05-20099780805860863
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-05-20199780815352983
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods?… Meer
€ 161,26
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Paperback EN29-10-20199780815370079
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
€ 56,35
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Paperback EN17-12-20189780815390930
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance… Meer
€ 92,78
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Gebonden EN02-12-20199780815380405
There is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care. Globalisation, technological advance and climate change are changing work, organisations and systems in ways which foster inequality… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN27-09-20199780815386513
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being… Meer
€ 251,60
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Gebonden EN29-12-20219781032077857
The Theory of the Firm is commonly viewed as axiomatic by business school academicians. Considerations in spanning organizational structures, their boundaries and roles, as well as business strategies all relate to the Theory of the Firm… Meer
€ 281,65
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Paperback EN25-09-20239781032077888
The Theory of the Firm is commonly viewed as axiomatic by business school academicians. Considerations in spanning organizational structures, their boundaries and roles, as well as business strategies all relate to the Theory of the Firm… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-08-20229781032080758
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach… Meer
€ 82,58
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Paperback EN30-06-20219781032083490
Gender diversity as a corporate governance mechanism is high on the agenda for regulators, firms, and researchers. Particularly, gender board composition has received a great deal of attention in recent years… Meer
€ 37,41
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Paperback EN30-06-20219781032083568
There is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care. Globalisation, technological advance and climate change are changing work, organisations and systems in ways which foster inequality… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-06-20219781032084626
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users… Meer
€ 69,47
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Paperback EN30-06-20219781032098616
The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ ethico-politics ’ - where ethics informs political action… Meer
€ 77,12
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Gebonden EN07-06-20239781032314617
The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and… Meer
€ 257,76
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Paperback EN23-11-20229781032276021
Managing Business Projects: The Essentials differs from many other project management textbooks. Foremost, it is about business projects as opposed to construction or engineering projects. Although many techniques, like schedule management, apply to both, they are usually applied differently… Meer
€ 89,87
Levertijd ± 11 werkdagen
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Gebonden EN16-06-20239781032298429
This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer
€ 213,71
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Gebonden EN22-08-20239781032298481
Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected… Meer
€ 251,60
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Paperback EN27-06-20239781032269610
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the… Meer
€ 92,78
Levertijd ± 11 werkdagen
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