Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 114 van 13.019 resultaten
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Rubriek: Reclame en verkoop

Paperback EN21-07-20229781032110622
Everyone is a salesperson. Whether you want to admit it or not, there is a point where you have to persuade an individual or group to change their current course of action in favor of a new one. This book is a sales guide, but more importantly, it is a guide on how to transition into the… Meer
€ 46,15
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN24-02-20229781032127651
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN28-02-20229781032128580
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities… Meer
€ 62,18
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN12-11-20249783031709616
This book is devoted to systematization of experience and identification of prospects for sustainable cooperation to create “green” supply chains based on environmentally friendly technologies and responsible innovations… Meer
€ 192,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN02-03-20219783030650841
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources… Meer
€ 180,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN02-11-20219783030615864
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and… Meer
€ 159,59
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN24-12-20219783030616434
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems… Meer
€ 192,99
Levertijd ± 9 werkdagen
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Paperback EN31-03-20229783030671464
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand… Meer
€ 69,39
Levertijd ± 9 werkdagen
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Gebonden EN26-01-20259783031768774
This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion… Meer
€ 219,54
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN26-03-20219783030673376
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain… Meer
€ 37,59
Levertijd ± 9 werkdagen
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Gebonden EN28-02-20259783031827600
This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving consumers, producers, and third-party certifiers… Meer
€ 59,27
Levertijd ± 16 werkdagen
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Gebonden EN01-03-20259783031834639
This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it… Meer
€ 263,25
Levertijd ± 16 werkdagen
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Gebonden EN30-05-20259783031846120
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the… Meer
€ 190,40
Levertijd ± 16 werkdagen
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Gebonden EN06-05-20259783031880513
This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10–11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia… Meer
€ 234,11
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN05-05-20269783031880551
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 239,85
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN02-07-20269783031880599
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 239,85
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN27-05-20259783031882012
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers, communication professionals, CEOs, senior managers, and anyone interested in the world… Meer
€ 44,70
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN15-06-20259783031889172
This book includes in-depth discussions on practical aspects of digitalisation of a supply chains and covers a vary array of actionable digitisation tools. The academic literature points to a serious lack of precision in the scope that the digitalisation of business processes should address… Meer
€ 190,40
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN09-07-20259783031901225
As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon… Meer
€ 132,12
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN31-05-20259783031903823
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand… Meer
€ 146,69
Levertijd ± 16 werkdagen
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