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PaperbackEngels9781400219445 26-11-2020
Too many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers.  Meer
27,28
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781400252879 17-12-2024
22,61
Verwachte levertijd ongeveer 8 werkdagen
32,82
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
24,51
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
233,39
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781285858340 8-1-2015
Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.  Meer
131,77
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781138915336 20-6-2017
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.  Meer
217,24
Verwachte levertijd ongeveer 11 werkdagen
95,10
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349134830 1-1-1995
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349140916 3-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349146048 1-1-1998
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292262192 28-2-2019
For courses in introductory advertising. This package includes MyLab.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
118,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292354996 23-7-2020
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
95,74
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349474714 4-9-2014
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349484232 1-1-2014
Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen

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