Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20259789819786909 1-12-2025
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance…  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20269798892793049 3-3-2026
Put your customers at the center of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you identify who your customers are, define the right ways to reach them, and ensure they stay…  Meer
€ 26,81
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259789819619139 15-3-2025
This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing…  Meer
€ 196,19
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20239789819948932 14-9-2023
This book covers topics related to implementation of advanced technologies, such as AI, big data, procurement 4.0, Logistics 4.0 and Lean 4.0, in Industry 4.0 for the manufacturing supply chain. Many applications of Industry 4.0 in the manufacturing supply chain have been presented…  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20239789819967360 29-9-2023
This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media…  Meer
€ 84,99
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Paperback Engels20229798218058746 13-9-2022
Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws…  Meer
€ 19,28
Levertijd ongeveer 11 werkdagen
Paperback Engels20259798232590246 27-11-2025
Unlock the secrets of unstoppable business growth with The Triangle of Success: Research - Product - Marketing , the definitive guide to mastering the three pillars every thriving business depends on. In today's fast-paced, hyper-competitive market, success is no longer accidental-it's deliberate…  Meer
€ 24,66
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259798892790727 14-10-2025
The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand. Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach…  Meer
€ 36,87
Levertijd ongeveer 11 werkdagen
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Paperback Engels20229780198789932 16-3-2022
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.  Meer
€ 75,61
Levertijd ongeveer 11 werkdagen
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Paperback Engels20059780199285563 15-9-2005
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both…  Meer
€ 64,11
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20119780230220324 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20089780230321724 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a…  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20079780230537149 7-12-2007
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20089780230537378 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a…  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Gebonden Engels20109780230614604 29-1-2010
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.  Meer
€ 61,99
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Gebonden Engels20009780312224158 16-6-2000
From the early forms of loans to farmers up to present day credit cards, consumer credit has always been part of human life; however, ever since the Bible, controversy has reigned as to its legitimacy. It is the history of this controversy that is presented here…  Meer
€ 122,99
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Paperback Engels20149780321985200 11-9-2014
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information…  Meer
€ 43,32
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Paperback Engels19949780333608067 19-7-1994
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business…  Meer
€ 43,69
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Gebonden Engels19959780333615454 12-2-1995
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business…  Meer
€ 122,99
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Paperback Engels19979780333659090 14-11-1997
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
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