Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 159 van 13.017 resultaten
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Rubriek: Reclame en verkoop

Gebonden EN06-10-20229783031072925
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public… Meer
€ 122,99
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Paperback EN07-12-20239783031073281
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel… Meer
€ 196,19
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Paperback EN02-10-20239783031139581
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself… Meer
€ 122,99
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Gebonden EN02-01-20239783031186622
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular… Meer
€ 264,99
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Gebonden EN05-03-20249783031525919
This book provides a methodology, grounded in prior research, for analyzing supply chain vulnerabilities and determining appropriate strategic sourcing approaches firms can adopt for managing risk and ensuring supply chain resilience. Supply chain risk affects firms in a multitude of ways… Meer
€ 49,79
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Paperback EN02-04-20249783031251474
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts… Meer
€ 49,79
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Gebonden EN16-09-20239783031345883
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania… Meer
€ 204,99
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Paperback EN17-09-20239783031427879
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023. The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions… Meer
€ 96,99
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Gebonden EN29-12-20239783031432804
This unique textbook explicitly addresses the intersection of advanced analytics and procurement. It is motivated by one core question: How can firms generate (economic) value from procurement data? It demonstrates that procurement is one of the major functions within a firm where data analytics… Meer
€ 144,99
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Paperback EN03-07-20259783031584312
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer
€ 264,99
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Gebonden EN05-05-20269783032158673
This book offers a roadmap for designing and managing agile organisations that can thrive in the tech-driven, turbulent landscape of 21st-century despite the ongoing permacrisis. It regenerates mindsets by challenging the dominant management practices, which are based on 20th-century theories and… Meer
€ 132,99
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Gebonden EN03-12-20219783319574110
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications… Meer
€ 780,99
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Gebonden EN19-10-20179783319602189
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale… Meer
€ 159,59
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Gebonden EN04-12-20179783319679570
This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. With a particular emphasis on technology, product and process innovation, the authors cover a wide array… Meer
€ 216,99
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Gebonden EN03-04-20189783319696966
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online… Meer
€ 61,99
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Gebonden EN12-01-20199783319740881
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies… Meer
€ 156,99
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Gebonden EN02-08-20189783319790473
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that… Meer
€ 147,39
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Paperback EN24-04-20189783319799216
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including… Meer
€ 60,99
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Paperback EN20-06-20189783319804996
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive… Meer
€ 84,99
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Paperback EN15-07-20189783319824154
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found… Meer
€ 141,29
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