Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN22-06-20269781032553511
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural… Meer
€ 84,82
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Paperback EN21-05-20269781032567914
Breaking new ground in criminology, this book reflects on the expansion of outer space endeavours, the new pathways this presents for crime, challenges to Earth-based conceptions of justice, and the ethical issues raised. Meer
€ 75,51
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Paperback EN26-12-20259781032572765
This book explores the various economic and financial dimensions of sustainable development drawing on new and existing theories and presenting the results of a team of international researchers, tackling the issue from a global, macroeconomic and microeconomic approach. Meer
€ 75,51
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Gebonden EN30-03-20269781032588292
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating… Meer
€ 268,03
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Paperback EN21-05-20269781032591377
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer
€ 75,51
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Paperback EN03-09-20259781032592152
This book surveys diversity in STEM fields and provides potential solutions to improve outcomes in education, industry, and society. The book identifies where issues around diversity in STEM exist, how they were created, and how they are being addressed in education and the workforce. Meer
€ 58,43
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Paperback EN01-12-20259781032605388
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing… Meer
€ 50,67
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Paperback EN21-05-20269781032607917
Non-profit Governance offers twelve perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations. Meer
€ 75,51
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Paperback EN30-07-20259781032613598
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. Meer
€ 75,51
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Paperback EN26-12-20259781032615394
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions… Meer
€ 75,51
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Paperback EN20-07-20269781032625102
Fair Trade Enclaves tells the story of exploitation and inequality in the production of Fair Trade bananas. It draws on immersive fieldwork in Costa Rica, which was the original testing ground for US-owned plantations and is today the world’s third-largest exporter of bananas… Meer
€ 75,51
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Paperback EN31-10-20259781032626284
Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication… Meer
€ 103,46
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Paperback EN21-05-20269781032627229
The book discusses the challenges and opportunities associated with building trust in AI systems and highlights the importance of transparency, accountability, and ethics in creating trustworthy AI. Meer
€ 75,51
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Gebonden EN24-02-20269781032629209
The gig economy has changed the way firms behave in relation to their human resources. This book analyzes Industry 5.0 and the human capital revolution with the rise of the gig economy and closes an existing gap in available literature with the novel ideas it brings. Meer
€ 292,87
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Paperback EN26-12-20259781032631554
The issue of riba i.e., interest/the 'excess' or 'surplus' on loans is crucial for both Islamic and non-Islamic countries. This book argues that there is scope for new definitions and analysis based on alternative concepts, which respect Islamic values and principles, yet pave the way for… Meer
€ 75,51
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Paperback EN22-06-20269781032634814
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating… Meer
€ 63,09
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Paperback EN26-12-20259781032658513
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? Meer
€ 75,51
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Paperback EN20-07-20269781032662022
The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises. Sustainability has been high on the political agenda since the approval of the Sustainable Development Goals… Meer
€ 84,82
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Paperback EN28-09-20269781032665757
No sector can escape the challenge of the climate crisis. This book brings together a team of academic experts to urgently examine the intersection of sustainability and the Cultural and Creative Industries (CCIs), particularly within the framework of Sustainable Development Goal 12 (SDG 12)… Meer
€ 75,51
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Paperback EN25-11-20259781032672502
This study guide will assist candidates with the overall Certification program process - from initial application to study materials and sample questions, designed to prepare the candidate to take the ESGCertification TM examination. Meer
€ 61,54
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