Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN27-04-20239781032059907
Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers… Meer
€ 251,60
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN09-12-20219781032109206
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN22-04-20229781032121468
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-02-20229781032128573
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities… Meer
€ 213,71
Levertijd ± 11 werkdagen
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Paperback EN30-09-20219781032176239
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing… Meer
€ 54,90
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Gebonden EN25-07-20239781032203010
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors… Meer
€ 100,06
Levertijd ± 11 werkdagen
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Gebonden EN15-03-20229781032209296
In industrial or business cases, purchasing and procurement are significant functions. Usually, a procurement plan is prepared based on certain predictions of consumption patterns or demand. When this plan is implemented, the benefit is obtained corresponding to forecast accuracy… Meer
€ 213,71
Levertijd ± 8 werkdagen
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Paperback EN12-07-20229781032223247
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good… Meer
€ 63,64
Levertijd ± 11 werkdagen
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Gebonden EN16-04-20129780071782821
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product… Meer
€ 65,10
Levertijd ± 11 werkdagen
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Gebonden EN16-11-20129780071801652
Silver Winner--Tops Sales World's Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker… Meer
€ 44,70
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Paperback EN16-10-20149780071833608
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but… Meer
€ 38,87
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Paperback EN04-08-20119780131391741
Focusing on back-of-house management, Professional Kitchen Management addresses topics such as supervision, menu planning, development and use of standard recipes, purchasing, and cost control. Students will learn how to evaluate menus, manage inventory, train personnel and deliver food services on… Meer
€ 197,33
Levertijd ± 9 werkdagen
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Paperback EN04-09-20249780138360467
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making , Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful… Meer
€ 58,31
Levertijd ± 9 werkdagen
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Paperback EN11-09-20149780321985200
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information… Meer
€ 43,98
Levertijd ± 9 werkdagen
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Gebonden EN10-10-20199780367321543
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN24-08-20219780367340995
A capacity for learning, adapting, and changing is an important facet of organizational resilience. What is involved in generative organizational change? Is it an event, a process, or constantly ongoing? What makes organizational change "good" for the organization?… Meer
€ 100,06
Levertijd ± 11 werkdagen
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Gebonden EN05-12-20199780367369439
This book deals with the main challenges of sustainable development and the role of sustainable business and corporate social responsibility in implementing these challenges through sustainable leadership and innovations… Meer
€ 213,71
Levertijd ± 8 werkdagen
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Paperback EN23-11-20229780367434830
Drawing on contributions from more than thirty scholars and experts in the field, this book examines the role of business as an enabler, as an inhibitor, and ultimately as a co-actor in global sustainability transformations expected over the next few decades… Meer
€ 60,72
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Gebonden EN16-07-20209780367460211
The Business of American Theatre is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances… Meer
€ 251,60
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Gebonden EN31-12-20219780367500368
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with… Meer
€ 251,60
Levertijd ± 11 werkdagen
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