Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 214 van 12.981 resultaten
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Rubriek: Reclame en verkoop

Gebonden EN20-12-20219781032147925
Many anti-corruption efforts have had only a minimal effect on curbing the problem of corruption. This book explains why that is, and shows readers what works in the real world in the fight against corruption, and why… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-08-20229781032148717
Money laundering is a global issue and there is evidence that the services provided by the legal profession may be misused to launder the proceeds of crime. This book explores the experiences of professionals within Top 50 law firms when seeking to comply with the UK’s anti-money laundering (AML)… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-03-20249781032149752
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate… Meer
€ 251,60
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Gebonden EN10-04-20259781032157528
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today… Meer
€ 306,98
Levertijd ± 11 werkdagen
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Paperback EN09-10-20249781032160641
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology… Meer
€ 33,04
Levertijd ± 11 werkdagen
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Gebonden EN20-09-20239781032168227
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case… Meer
€ 306,98
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Paperback EN13-12-20219781032172804
An important reference work on a practice that is needed more than ever in a VUCA world, this book helps readers understand the importance of responsible and constructive practices and behavior in leadership… Meer
€ 75,29
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Paperback EN30-09-20219781032173559
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process… Meer
€ 69,47
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Paperback EN30-09-20219781032177144
For consultants, facilitators or OD specialists, a house’s familiar image will help their clients see, think and feel their ways solving their business issues. No need for dry and hard-to-remember management schemas… Meer
€ 56,35
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Paperback EN30-09-20219781032178011
Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired… Meer
€ 69,47
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Paperback EN30-01-20259781032182872
This book examines the imperative role of global environmental governance, and the need to incorporate corporate environmental accountability and mechanisms for enforcement, to effectively address the global environmental crisis… Meer
€ 65,10
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Paperback EN25-09-20239781032187563
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research… Meer
€ 72,38
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Paperback EN31-05-20239781032001234
This book fills an important gap in the sport governance literature by engaging in critical reflection on the concept of ‘good governance’. It examines the theoretical perspectives that lead to different conceptualisations of governance and, therefore, to different standards for institutional… Meer
€ 69,47
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Paperback EN25-09-20239781032008387
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Paperback EN31-12-20219781032009414
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging… Meer
€ 56,35
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Gebonden EN31-12-20219781032010243
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-08-20229781032013367
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the… Meer
€ 257,76
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Gebonden EN22-11-20229781032019093
Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility… Meer
€ 351,83
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Gebonden EN19-05-20229781032020341
Understanding the interrelationship of business, society and government is vital to working at any level in an organization of any size. This text develops strategic management skills using an applied ethics approach, primarily through a case study analysis pedagogy, to develop and implement ethical… Meer
€ 306,98
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Paperback EN27-05-20249781032021904
The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current debate on the societal-level impacts of corporate social responsibility (CSR). This edited volume offers conceptual and empirical contributions highlighting various dimensions of CSR… Meer
€ 65,10
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