Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN02-11-20209780955886027
geen beschrijving beschikbaar
€ 20,39
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-11-20239780971946897
Global sales authority Jeffrey Gitomer’s bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods, strategies and techniques that really work — every day, in today’s real-world selling situations… Meer
€ 35,38
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Paperback EN22-05-20259781009447508
Recommender systems are ubiquitous in modern life and are one of the main monetization channels for Internet technology giants. This book helps graduate students, researchers and practitioners to get to grips with this cutting-edge field and build the thorough understanding and practical skills… Meer
€ 78,61
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Paperback EN19-02-20249781032493329
Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines’ text… Meer
€ 95,69
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Gebonden EN31-05-20249781032499826
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers… Meer
€ 251,60
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Gebonden EN06-11-20239781032507989
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand… Meer
€ 251,60
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Gebonden EN02-12-20249781032508122
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments… Meer
€ 251,60
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Gebonden EN08-06-20239781032516967
Drawing back on the ever-evolving stakeholder management theory, this book responds to calls for more empirical research into the managerial sense making of the stakeholder concept. The book explores how managers make sense of stakeholder management, especially in complex and challenging business… Meer
€ 257,76
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Gebonden EN14-02-20249781032518756
Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy… Meer
€ 251,60
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Gebonden EN05-08-20249781032521381
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies… Meer
€ 251,60
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Gebonden EN29-12-20239781032532745
Circular Economy in the European Union: Organisational Practice and Future Directions in Germany, Poland and Spain presents the EU's journey towards a circular economy (CE), identifying significant organisational practices in this gradually adopted field among member countries… Meer
€ 257,76
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Paperback EN30-01-20259781032536941
Small and medium-sized enterprises (SMEs) are a driving force of the global economy, contributing up to 50% of gross domestic product in some instances. They also contribute to economic development through various channels such as employment creation, economic growth and poverty reduction, key… Meer
€ 65,10
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Gebonden EN13-06-20259781032561097
The book explores how diverse stakeholder groups—particularly community and regulatory stakeholders—shape corporate environmental practices. Focusing on one of the world’s largest economies, this book provides an in-depth analysis of stakeholder dynamics and their impact on corporate environmental… Meer
€ 257,76
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Paperback EN06-05-20259781032565316
Public debt pressures due to the global economic crisis have impacted higher education in several countries, compelling governments to curtail the funding of higher education institutions (HEIs). Various instruments have been proposed as a platform for the private sector to channel funding to HEIs… Meer
€ 70,92
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Paperback EN10-06-20249781032565804
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the… Meer
€ 101,52
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Paperback EN18-12-20249781032574868
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries… Meer
€ 65,10
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Gebonden EN11-12-20249781032582344
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry… Meer
€ 251,60
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Gebonden EN12-07-20249781032585581
Due to the growing importance of global interdependencies, corporate social responsibility has become an important issue both for the business and the entire society. Customers expect corporate social responsibility, and if an organization is insensitive to these issues, it runs the risk of losing… Meer
€ 257,76
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Gebonden EN30-03-20269781032588292
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Paperback EN09-08-20249781032589589
This book takes degrowth theorising in the direction of honouring collaboration, creating new dialogues and emphasising growth and human capacities. Traditionally, degrowth theorising has focussed on reduction and non‑growth… Meer
€ 63,64
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