Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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TOP 5 Reclame en verkoop

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Steven Van Belleghem
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Verwacht op 22-10-2026
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20259781032899190 24-12-2025
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value.  Meer
€ 61,62
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Gebonden Engels20259781032899213 24-12-2025
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value.  Meer
€ 261,70
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20259781032510354 6-1-2025
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.  Meer
€ 75,26
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Gebonden Engels20259781032714493 30-9-2025
The Airline Industry — A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date global perspective on the airline industry. Its an invaluable tool in deciphering how airlines have been managed to date and provides a roadmap for the future evolution of the industry.  Meer
€ 261,70
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20259781032605388 1-12-2025
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.  Meer
€ 49,49
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20259781032941639 1-5-2025
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.  Meer
€ 235,95
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels19989781349147212 1-1-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
€ 65,00
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20079781349358915 7-12-2007
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution.  Meer
€ 65,00
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
€ 65,00
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169781349499885 18-8-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
€ 32,28
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229781292411200 10-10-2022
This title is a Pearson Global Edition. The Editorial team at Pearsonhas worked closely with educators around the world to include content which isespecially relevant to students outside the United States.  Meer
€ 112,54
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20039781349387670 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
€ 157,46
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20199781292227191 15-7-2019
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion.  Meer
€ 93,34
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20179781260026429 4-11-2017
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.  Meer
€ 46,51
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20179781292222790 23-11-2017
For advertising courses. This package includes Pearson MyLab Marketing.   Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.  Meer
€ 114,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349366491 21-5-2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.  Meer
€ 57,89
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20159781138980433 26-11-2015
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.  Meer
€ 62,15
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20149781138791510 22-8-2014
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.  Meer
€ 198,05
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20159781138852143 23-11-2015
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.  Meer
€ 228,60
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20069781349353545 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
€ 65,00
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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