Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN27-11-20129780415657662
This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-11-20129780415657693
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-08-20139780415664486
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and… Meer
€ 44,70
Levertijd ± 11 werkdagen
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Gebonden EN11-04-20139780415672795
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions… Meer
€ 251,60
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Gebonden EN15-02-20169780415703208
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further… Meer
€ 251,60
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Gebonden EN21-06-20139780415714693
Job loss is one of the most important issues in the capitalist world today: endless reports document the increasing scale of unemployment. This title, first published in 1982, adopted a new approach to the geography of job loss, to assess why redundancy happens and where… Meer
€ 251,60
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Gebonden EN18-01-20169780415746946
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted… Meer
€ 251,60
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Gebonden EN05-07-20049780566085208
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and… Meer
€ 251,60
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Gebonden EN28-12-20099780566086953
The pharmaceutical and healthcare industry is hugely complex because it involves so many markets, products, processes and intermediaries. It is also heavily regulated, global, and used by everyone at some stage in their life… Meer
€ 251,60
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Paperback EN28-09-20069780566087271
Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience… Meer
€ 101,52
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Gebonden EN15-05-20099780566087868
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our… Meer
€ 251,60
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Gebonden EN28-07-20129780566088322
Fraud: The Counter Fraud Practitioner's Handbook looks at fraud investigation methods and explores the practical options for preventing and remedying fraud. An effective fraud and financial crime strategy involves intelligence and prevention, criminal and civil legal procedures, and asset recovery… Meer
€ 343,41
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Gebonden EN28-09-20099780566088681
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without… Meer
€ 152,52
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Gebonden EN28-09-20099780566089053
Can the free market system continue to operate in a traditional way in a world that is now globally connected, financially dysfunctional, and becoming environmentally damaged by excessive consumption?… Meer
€ 152,52
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Gebonden EN28-09-20109780566089107
Talk of a demographic time bomb is not new. The notion first entered public consciousness some time ago, but there is a lack of clarity about what such talk is really all about. Ageing populations are seen both as a threat and an opportunity… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN28-08-20109780566089152
What are the financial and psychological costs of risky behavior in business to the individuals concerned and their organizations? Risky Business provides a perspective on addictive behaviors such as gambling, drug taking and even addiction to work; criminal behaviors such as theft and corruption… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN28-01-20119780566091537
This ground-breaking book explores what happens when the fine line between competitive excellence and fraudulent and corrupt practice is crossed. Whilst most fraud literature focuses on the individual perpetrator, The Anatomy of Fraud and Corruption looks at how organizations as a whole and the… Meer
€ 251,60
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Gebonden EN24-02-20119780566092114
Every banking crisis, whatever its particular circumstances, has two features in common with every previous one. Each has been preceded by a period of excessive monetary ease, and by ill thought out regulatory changes… Meer
€ 251,60
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Gebonden EN28-04-20119780566092343
Every generation leaves both assets and liabilities to the next. Alert people can see we are going to leave our children and grandchildren with a nearly unsolvable test of energy supplies; waste polluting the air and water; and the appalling problem of a huge and uncontrollable explosion in world… Meer
€ 251,60
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Gebonden EN28-05-20109780754628095
Political realists are accustomed to argue that ethical considerations have no place in public affairs. This is always a debatable view: realism habitually employs a crude utilitarian morality rather than being totally amoral, and ethical considerations have continued to play an ever more prominent… Meer
€ 423,54
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