Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Morgen in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Morgen in huis
Advertising and Promotion
George Belch
€ 89,82
Morgen in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Morgen in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Morgen in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Morgen in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Morgen in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Morgen in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Morgen in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Morgen in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Morgen in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Dinsdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Morgen in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 421 van 11.809 resultaten
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Paperback EN31-03-20219780367780807
A fail-safe supply network is designed to mitigate the impact of variations and disruptions on people and corporations. This is achieved by (1) developing a network structure to mitigate the impact of disruptions that distort the network structure and (2) planning flow through the network to… Meer
€ 79,96
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN31-03-20219780367784706
This book discusses the balance of priorities within the Water-Energy-Food (WEF) nexus and its impact on policy development and implementation, highlighting innovative perspectives in adopting a holistic approach to identify, analyse and manage the nexus component interdependencies… Meer
€ 69,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-03-20219780367786151
In today’s world, we cooperate across legal and cultural systems in order to create value. However, this increases volatility, uncertainty, complexity, and ambiguity as challenges for societies, politics, and business. This has made governance a scarce resource… Meer
€ 72,65
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-03-20219780367786809
Diverse kinds of knowledge are vital for each organization that would successfully compete today in an international scenario. The emergent relevance of knowledge and its management in an even more complex environment opens up the possibility to analyze, investigate and deepen our understanding on… Meer
€ 79,96
Levertijd ± 11 werkdagen
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Paperback EN05-12-20199780367886448
The Making of Shareholder Welfare Society traces and accounts for the debates and discussions between law and economics scholars and mainstream legal scholars, management theorists, and economic sociologists… Meer
€ 69,72
Levertijd ± 11 werkdagen
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Gebonden EN14-07-20209780367904135
Corruption and the Lava Jato Scandal in Latin America brings together key international and interdisciplinary perspectives to shine new light on Lava Jato, or Operation Car Wash, Latin America’s largest corruption scandal to date… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN19-11-20049780387233918
In February 2002, the Industrial and Systems Engineering (ISE) De partment at the University of Florida hosted a National Science Founda tion Workshop on Collaboration and Negotiation in Supply Chain Man agement and E Commerce… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN21-12-19959780415128681
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Paperback EN11-12-19979780415173568
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century… Meer
€ 101,90
Levertijd ± 11 werkdagen
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Gebonden EN23-10-20009780415223232
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-09-20029780415256001
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business… Meer
€ 308,13
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-06-20069780415393362
Ethics has become big business but have businesses become ethical? This is a central question for today’s managers. Managing ethics is critical in an era characterized by unprecedented corporate power and a myriad of competing ethical traditions… Meer
€ 90,20
Levertijd ± 11 werkdagen
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Gebonden EN19-10-20079780415399494
This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western… Meer
€ 425,14
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-04-20089780415405287
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?… Meer
€ 93,13
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-04-20089780415424332
In the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond… Meer
€ 308,13
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-10-20079780415430340
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN15-03-20079780415439688
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship… Meer
€ 75,57
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-11-20079780415456364
The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-10-20089780415487917
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption… Meer
€ 93,89
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN05-04-20139780415519540
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of… Meer
€ 252,54
Levertijd ± 11 werkdagen
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