Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 484 van 12.860 resultaten
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Gebonden EN01-12-20069780230013506
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to… Meer
€ 122,99
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Gebonden EN30-08-20119780230300286
This book provides a detailed analysis, within an EU setting, of what we may mean by the phrase 'consumer citizen'. It examines the characterizations of the consumer in EU law and policy and argues the case for a limited conflation of the hitherto distinct concepts of the consumer and the citizen… Meer
€ 61,99
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Gebonden EN24-07-20129780230336735
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Meer
€ 122,99
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Gebonden EN25-10-20079780230549418
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case… Meer
€ 58,33
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Gebonden EN17-03-20109780230618930
Highlights a holistic and values based approach to selling your family business that gives the family business owner a unique personal and professional perspective of the sales cycle. It focuses on the entire process of selling - before, during and after - ensuring that both the buyer and seller… Meer
€ 49,79
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€ 42,19
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Gebonden EN05-11-20209780367337421
Accounting Ethics Education: Teaching Virtues and Values gathers a diversity of contributions from invited, well-known experts. It promotes a comprehensive reflection around how ethics can and should be taught to accounting students, discussing and highlighting the most updated research on… Meer
€ 257,76
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Gebonden EN23-08-20199780367338718
The book provides an institutional, historical, and sectorial analysis of Argentina’s structural corruption. Looking back over the last 200 years, the book demonstrates that Argentina has historically addressed corruption through ineffective debates between public-private biases or a… Meer
€ 257,76
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Paperback EN31-03-20219780367340636
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social… Meer
€ 74,14
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Paperback EN06-06-20199780367341442
Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns… Meer
€ 69,47
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Gebonden EN03-12-20199780367342180
This book is the first to explore the application of system leadership to promote sustainable solutions for contemporary and future environmental and social problems. The combination of synthesized research summaries and case studies of individuals and organizations contribute considerably to the… Meer
€ 251,60
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Gebonden EN26-09-20199780367344917
Islamic Business Finance is based on strong ethical regulations as suggested by Islamic Literature, such as the Quran and the Traditions of the Prophet of Islam, and could be considered as a subclass of the wider subject of ethical standards in business… Meer
€ 257,76
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Paperback EN06-06-20199780367355487
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption… Meer
€ 74,14
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Gebonden EN09-12-20209780367431778
Artificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications… Meer
€ 100,06
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Gebonden EN18-11-20209780367457914
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary… Meer
€ 274,91
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Paperback EN01-11-20219780367460280
The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of… Meer
€ 65,10
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Gebonden EN21-07-20209780367465018
This book addresses fundamental questions about the very idea of demand: how is it constituted, how does it change and how might it be steered? Conceptualising Demand focuses on five core propositions: that demand is derived from social practices; that it is made and not simply met; that it is… Meer
€ 152,52
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Paperback EN10-05-20219780367466626
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it."… Meer
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Paperback EN30-09-20209780367660970
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies… Meer
€ 72,38
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Paperback EN12-07-20219780367680459
Organizing for Resilience provides a fresh and novel insight into research on how leaders can prepare their organizations to face up to shocks and disruptions in a turbulent and unpredictable world. It provides an analysis of the topic of organizational resilience in a comprehensive and integrative… Meer
€ 72,38
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